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How PR helps SEO

By Catherine Coffey Wednesday, 27th November 2019 | 0 comments
Filed under: Irish Technology Sector, Social Media, Digital Marketing, Public Relations, Content Marketing, PR.
A recent survey of Google searchers found that three quarters (75%) of respondents don’t pass the first page of Google results to find an answer to their query. Many of these clicks are being made by your potential buyers, maybe even your current customers. To stay competitive and generate leads, therefore, businesses need to ensure that they are on the first page of Google. The surprise for many is that PR – when done using proper SEO techniques – can be the most powerful tool to enable companies nab many of the influential links on Google’s first page.    

My PR internship in Comit

By Carmel Kenny Tuesday, 27th August 2019 | 0 comments
Filed under: Irish Technology Sector, Public Relations, PR, PR study.
Six weeks ago, I joined the Comit Graduate Placement Programme, after finishing my DCU Masters in Public Relations and Strategic Communications. I didn’t know what to expect when I started working in Comit, but I can without a doubt say that it has been the greatest learning experience. The PR internship provided me with a unique opportunity to work in the exciting world of tech PR and witness first-hand how innovative businesses are leading the way and transforming the tech industry.

How to run international PR

By Catherine Coffey Wednesday, 21st August 2019 | 0 comments
Filed under: Irish Technology Sector, Digital Marketing, Public Relations, Technology Start-ups, PR.
Expanding your business into new markets is no mean feat. Whether your company is export-driven or wants to enter new markets, there is a lot to think about – from identifying new distribution channels to gaining market share from competitors. International PR can play a key role in helping you achieve your goals.

3 ways to get the message across with PR

By Carmel Kenny Thursday, 8th August 2019 | 0 comments
Filed under: Irish Technology Sector, Public Relations, PR.
Becoming a well-respected organisation amongst your current and future customers, local community and prospective employees is vital for any business. Building and retaining that respect requires multiple elements to align in an organisation’s overall business strategy. One of these should be a strong communications strategy that coherently conveys the purpose and values of the organisation with a consistent message at its core. In this blog, we take a look at the three ways in which your business can manage that message. 

Comit at Techies4TempleStreet 2019!

By Carmel Kenny Thursday, 11th July 2019 | 0 comments
Filed under: Irish Technology Sector.
Last Friday, if you happened to be in the Dublin 4 area, you probably saw a sea of red T-shirts dashing down the streets and strand, roaring about solving a murder mystery. Amongst them was team Comit, taking part in the annual Techies4TempleStreet. Now in its fifth year, the event brings together 1,600 members of the Irish tech and business communities to raise funds for the 148,000 patients that Temple Street Children’s University Hospital treats every year. This year’s event raised a total of €250,000.

A case study of communications excellence

The Comit team was delighted to see our client, DataSolutions, being recognised with the Communications Excellence Award at this year’s Tech Excellence Awards for an integrated PR, digital and marketing campaign promoting its hugely successful Secure Computing Forum 2018. Collaboration is a key pillar of what Comit, as a PR company does, and we were thrilled to be a central contributor to helping raise awareness of the Forum through this integrated PR and marketing campaign.

Five ways leading technology companies use PR

The world’s leading technology companies have managed to leverage their brand and reputation to attract and retain top talent as well as grow their businesses. Tech giants like PayPal, Google and Apple have some of the best-known company cultures, service and product offerings, and brightest minds. Arguably, what sets them apart from other technology companies is the way they communicate their message through the clever use of PR. Here’s how you can follow in their footsteps and emulate the success of these technology companies:

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