So many technology companies hoping to follow in the footsteps of industry giants like Amazon don’t realise that one of the secrets to their success is using PR to write the press release before designing the product.
How to prepare for your next media interview: A PR professional’s advice
Preparing for an interview with the media can be a daunting task for many. However, interviews are part and parcel of a successful public relations strategy. And, with the right preparation, they can be enjoyable as well as hugely beneficial to your brand.
20 great podcasts for PR and marketing pros: Part One
There is no doubt that podcasts have had a surge in popularity in recent years. Whether it’s for comedic relief while you’re exercising or keeping up with current affairs on your daily commute, there is a podcast out there for everyone. Savvy PR professionals are always on the lookout for the latest industry insights and ideas, and PR podcasts are a great means of staying at the leading edge of trends. We’ve put together a list of 20 of the best public relations and marketing podcasts for Irish PR pros. In no particular order, this is the first installement. More to follow later in the week.
Marketing guru Philip Kotler has proven that consumers are five times more likely to be influenced by editorial copy than by advertising. Does this mean that PR and earned – rather than paid media – deliver the best brand impact?
Web analytics, conversion rates, impressions, engagements – while we should all have at least heard of these terms, it can be an overwhelming and daunting task to initially set up and gain meaningful insights from your company’s analytics. That’s why we’ve put together a two-part series for beginners on how to use analytics to benefit your business. This week, we’re focusing specifically on Google Analytics, what metrics your business should be tracking, and how you can use this information to make a splash online!
Interested in a career in public relations? Working within the PR sector can be a hugely rewarding career with endless opportunities to specialise in areas such as sport, consumer and tech PR. Job competition in the public relations industry can be fierce, but by following our top tips, you can make yourself stand out from the crowd and get that dream PR job.
How do public relations practitioners and academics communicate, collaborate and come together? Where and when do the lines of the academic study of PR and its everyday practice cross over? Fresh from completing a master’s degree in public relations, and now working in Ireland’s leading tech PR agency, the relationship between PR theory and practice has been on my mind. In this blog, we will explore not only what we can learn and implement from PR academic lessons, but also how the practice of PR can enrich our learning.
