A 'one-size fits all' approach to client management just doesn’t cut it in today’s highly competitive PR agency landscape. Given the numerous ways that PR can elevate your brand, it is important that PR agency client managers get to work quickly, both in terms of delivering tangible results, but also in terms of complementing a tailored communications strategy with a personable, engaging style of management.
Writer and thought leader, Robin S. Sharma once said: “Awareness precedes choice and choice precedes results.” PR is key to enabling you raise that awareness.
Positive company culture has a transformative impact on organisations. What was once a “nice-to-have” has become a necessity. You might be surprised to know that your PR agency can make a significant impact on your company culture, and as culture affects every aspect of businesses, this is worthy of consideration.
A key to building and maintaining your company's reputation is generating media interest in your business. In technology PR, press releases are a great way to announce company news, communicate key messages with your target audience and increase your company’s ability to influence potential customers.
With the world of social media, 24-hour news cycles and digital desks, Public Relations has gone through a transformation in recent years. However, the PR tools that you need for a successful campaign have remained largely unchanged.
As the new year and new decade begin, we’re very much looking forward to the technology PR news opportunities ahead at Comit HQ. While there are some clouds on the horizon, most of our clients are optimistic for growth and continued success.
As Ireland’s leading technology PR agency, we have seen the industry thrive in recent years. We have helped to build and maintain reputations of some of the most successful Irish and global tech companies.
PR in Ireland is a fast-paced industry. With the dawn of digital and an ever-changing Irish media landscape, it can be challenging to stay abreast of all that’s going on.
A recent survey of Google searchers found that three quarters (75%) of respondents don’t pass the first page of Google results to find an answer to their query. Many of these clicks are being made by your potential buyers, maybe even your current customers. To stay competitive and generate leads, therefore, businesses need to ensure that they are on the first page of Google. The surprise for many is that PR – when done using proper SEO techniques – can be the most powerful tool to enable companies nab many of the influential links on Google’s first page.
PR is used to help an organisation cultivate a good relationship with its publics and maintaining a positive relationship with stakeholders is crucial to the success of every organisation. If the public perspective of a company is negative, people will look elsewhere and avoid using its products or services.
