So many technology companies hoping to follow in the footsteps of industry giants like Amazon don’t realise that one of the secrets to their success is using PR to write the press release before designing the product.
With the awards season in Hollywood in full swing, we thought we would reflect upon the ways businesses can leverage industry awards. There are numerous benefits to being shortlisted or winning an industry award, from media coverage to employer branding. Below, we’ve outlined some of the advantages that come from winning an industry award, as well our six top tips and tricks to secure a spot on that coveted shortlist.
8 more public relations books for PR professionals (Part two)
Despite all of the technological advances that have taken place in recent years, books still remain a key resource for understanding what’s going on in an industry. We outlined some of the best reading materials for staying up-to-date with the communications and PR world in our blog - 8 books for PR Professionals. Given the pace at which things in the public relations industry move, we thought we’d share some additional recommendations that will keep you in the loop with the latest insights from both professionals and academics. Here are eight of the best PR books to add to your reading list.
Corporate Social Responsibility (CSR) is about taking responsibility for the impact an organisation has on society, the community and the environment. It is a way for companies to give back while enhancing their reputation. So how can you make your CSR strategy work for you?
How Ireland has become the leading tech hub of Europe
Ireland has become synonymous with technology over recent years. With more than 20 years’ experience as a technology PR company, Comit has seen this sector explode in Ireland. Technology has been central to growing the Irish economy and bringing unemployment to a low of 5.4% - a figure that hasn’t been seen since before the recession.
Six ways a PR agency can grow your SME
Every organisation, no matter how large or small, is reliant on its reputation for success and survival. Public relations isn’t just for multinationals and large organisations, PR works equally well for small and medium sized enterprises (SMEs). According to the Chartered Institute of Public Relations, PR is about reputation; the result of what you do, what you say and what others say about you. Things relevant to every business.
How the changing media landscape will affect Public Relations
“A few years ago, it was easy to imagine that newspapers were becoming irrelevant in a digital culture. This has been disproved in the most disturbing way. If an independent press no longer matters, why is it being attacked so relentlessly by reactionary and authoritarian governments and movements all the way from the US to Russia?” The Irish Times on Journalism Matters
How to prepare for your next media interview: A PR professional’s advice
Preparing for an interview with the media can be a daunting task for many. However, interviews are part and parcel of a successful public relations strategy. And, with the right preparation, they can be enjoyable as well as hugely beneficial to your brand.
Stellar photography transforms PR campaigns. When it comes to coverage, a great photo can be the difference between your story landing the front-page of a publication or not being featured at all. Whether it’s launching a new product or announcing the latest recruit, it’s important to understand what type of photo a journalist will want to feature in their publication. This can be key in increasing exposure which is so important for public relations professionals.
Attending lavish corporate events, going on press junkets and getting a load of freebies along the way – that’s the life of a PR professional in a nutshell, right? Well, not really. While we’re not ones to shy away from a good old-fashioned soiree, there is quite a bit more to daily life in a tech PR agency. And if you’re results-driven, it makes it a lot more rewarding.
