20 great podcasts for PR and marketing pros: Part One
There is no doubt that podcasts have had a surge in popularity in recent years. Whether it’s for comedic relief while you’re exercising or keeping up with current affairs on your daily commute, there is a podcast out there for everyone. Savvy PR professionals are always on the lookout for the latest industry insights and ideas, and PR podcasts are a great means of staying at the leading edge of trends. We’ve put together a list of 20 of the best public relations and marketing podcasts for Irish PR pros. In no particular order, this is the first installement. More to follow later in the week.
Marketing guru Philip Kotler has proven that consumers are five times more likely to be influenced by editorial copy than by advertising. Does this mean that PR and earned – rather than paid media – deliver the best brand impact?
Want to boost your business’s social media presence but don’t know where to start? With so many options available, it can feel like an overwhelming task. But by narrowing down the options and concentrating your efforts on just a few social media platforms, you can reap great rewards. Our guide to social media networks will help you to get on the right track to online success.
Confused about what public relations can do for your business? Despite the fact that a smart PR strategy can have a huge impact on the success of a business, not all business owners are clear on how exactly PR can help. Not only is it a cost-effective and crucial element of your company’s marketing mix, engaging with a public relations agency will also greatly help you to communicate key messages to stakeholders and beyond. Here are five things PR will do for your business .
The technology sector in Ireland is thriving - 10 of the top 10 ‘born on the internet’ companies are operating in Ireland and indigenous tech start-ups are enjoying huge success of late. At Comit, we are lucky enough to be uniquely placed to see both established multinationals increase investment in Ireland and to witness the brightest homegrown talent flourish.
Welcome to part two of our beginner’s guide to analytics. In this blog, we will look specifically at which social media analytics are worth tracking and the platforms available to do so. Monitoring your social media analytics is essential in ensuring your business’s social media efforts continue to be successful.
Public relations and journalism go hand-in-hand, like a match made in heaven – that is, if both sides understand where the other is coming from. Both are often juggling lots of tasks, working to tight deadlines and catering to various needs.
Keeping up to date with the latest PR news, trends, tips and job opportunities can be hard. Whether you’re new to the industry or looking for a fresh take on public relations or technology topics, Twitter and LinkedIn are great resources for getting the most up-to-date views and advice. We’ve put together a list of 10 great public relations, marketing and communications influencers, professionals and accounts that are more than worth hitting that follow button for. See the list below for the latest cutting-edge insights!
Web analytics, conversion rates, impressions, engagements – while we should all have at least heard of these terms, it can be an overwhelming and daunting task to initially set up and gain meaningful insights from your company’s analytics. That’s why we’ve put together a two-part series for beginners on how to use analytics to benefit your business. This week, we’re focusing specifically on Google Analytics, what metrics your business should be tracking, and how you can use this information to make a splash online!
Looking for tips on how to improve your blog SEO and on becoming an SEO expert? Optimising your blog to maximise its visibility on search engines such as Google is a great way of boosting your internet marketing effectiveness. We’ve previously discussed the general importance of SEO and how blogging is effective for positioning oneself as an authority, while engaging with a target audience. But it can be a frustrating experience to find no one is reading your lovingly crafted content! Get your blog the audience it deserves and rocket-launch your digital content's performance with these 9 tips for blog SEO.
