PR is used to help an organisation cultivate a good relationship with its publics and maintaining a positive relationship with stakeholders is crucial to the success of every organisation. If the public perspective of a company is negative, people will look elsewhere and avoid using its products or services.
From taglines like Nike’s ‘Just do it’ to publicity stunts such as the pop-up ice-cream store from Netflix’s hit show Stranger Things appearing in Dublin, creativity is key in the world of PR - be that technology PR or consumer PR. It’s what grabs people’s attention, leaves a lasting impression and promotes brands.
Choosing a specialist tech PR agency is such an important task for any technology business. The right partner will make a huge business impact by elevating market awareness and reputation, and enabling people in its target audience to find it. A tech public relations agency will not only communicate your message to key stakeholders and generate interest in a company, it will understand the brand and support business objectives.