Six weeks ago, I joined the Comit Graduate Placement Programme, after finishing my DCU Masters in Public Relations and Strategic Communications. I didn’t know what to expect when I started working in Comit, but I can without a doubt say that it has been the greatest learning experience. The PR internship provided me with a unique opportunity to work in the exciting world of tech PR and witness first-hand how innovative businesses are leading the way and transforming the tech industry.
Expanding your business into new markets is no mean feat. Whether your company is export-driven or wants to enter new markets, there is a lot to think about – from identifying new distribution channels to gaining market share from competitors. International PR can play a key role in helping you achieve your goals.
Becoming a well-respected organisation amongst your current and future customers, local community and prospective employees is vital for any business. Building and retaining that respect requires multiple elements to align in an organisation’s overall business strategy. One of these should be a strong communications strategy that coherently conveys the purpose and values of the organisation with a consistent message at its core. In this blog, we take a look at the three ways in which your business can manage that message.