How important is it to measure public relations? Well, without it, PR professionals can’t determine which aspects of a strategy have worked and which haven’t quite had the desired impact. Public relations measurement is important both during and after a campaign as it gives PR professionals benchmarks to work from and allows them to adapt the approach.
The Comit team was delighted to see our client, DataSolutions, being recognised with the Communications Excellence Award at this year’s Tech Excellence Awards for an integrated PR, digital and marketing campaign promoting its hugely successful Secure Computing Forum 2018. Collaboration is a key pillar of what Comit, as a PR company does, and we were thrilled to be a central contributor to helping raise awareness of the Forum through this integrated PR and marketing campaign.
The world’s leading technology companies have managed to leverage their brand and reputation to attract and retain top talent as well as grow their businesses. Tech giants like PayPal, Google and Apple have some of the best-known company cultures, service and product offerings, and brightest minds. Arguably, what sets them apart from other technology companies is the way they communicate their message through the clever use of PR. Here’s how you can follow in their footsteps and emulate the success of these technology companies:
Company blogs have been around for years now. However, while many organisations have blogs, they can end up neglected or aren’t used to their full potential. There are so many advantages to leveraging the power of blogs. Current and potential customers can get to know more about you and your services while prospective employees can gain an insight into your company culture and workplace atmosphere.
Public relations is a hugely exciting career path for enthusiastic individuals who are passionate about telling interesting stories, informing the masses about the next hot trends or setting the political agenda. From tech PR to consumer PR to public affairs to corporate PR, it is a constantly evolving industry.
When I was considering making the move from journalism to public relations about two years ago, I wasn’t quite sure of how the industry worked, what exactly a role in PR entailed or where that career path might take me.
So many technology companies hoping to follow in the footsteps of industry giants like Amazon don’t realise that one of the secrets to their success is using PR to write the press release before designing the product.
With the awards season in Hollywood in full swing, we thought we would reflect upon the ways businesses can leverage industry awards. There are numerous benefits to being shortlisted or winning an industry award, from media coverage to employer branding. Below, we’ve outlined some of the advantages that come from winning an industry award, as well our six top tips and tricks to secure a spot on that coveted shortlist.
8 more public relations books for PR professionals (Part two)
Despite all of the technological advances that have taken place in recent years, books still remain a key resource for understanding what’s going on in an industry. We outlined some of the best reading materials for staying up-to-date with the communications and PR world in our blog - 8 books for PR Professionals. Given the pace at which things in the public relations industry move, we thought we’d share some additional recommendations that will keep you in the loop with the latest insights from both professionals and academics. Here are eight of the best PR books to add to your reading list.
