Get in contact

Meet the team

You will find our team to be a very friendly and helpful group of tech oriented PR, digital marketing and marketing communications people.

Our client facing team members have extensive consulting experience working with a world class array of global leaders, high growth Irish exporters and companies focused on the local market. We are steeped in B2B, and all have proven track records helping clients grow their businesses and become market leaders. 

Allan

Managing Director and Founder
Allan has 30 years of experience helping technology oriented organisations grow their business through strategy based PR and marketing communications. Allan has consulted with more than 100 technology oriented companies including PayPal, Cable&Wireless, Ricoh, Avaya, CA Technologies, Halo Business Angel Network, TERMINALFOUR, Equinix, Diaceutics, eir and Data Solutions.

He has a passion for helping technology businesses build differentiated and authentic brands through simple, memorable communications.

Before Comit, he was EMEA campaign manager for Oracle. Prior to that, he was marketing manager in the data communications and software sectors with exporters Cornel and Software Dimensions. These experiences taught Allan how PR and marketing can combine to deliver exceptional results when focused on clear business growth objectives. The need for Ireland’s first tech focused PR and marketing communications agency led him to found Comit in 1997. Allan has a degree in business and marketing from University of Limerick, and postgrad diplomas in business planning and marketing strategy from DIT and IMI.

When Allan is not working, he enjoys family time, a weekly game of golf, daily early morning swims and holidays in Strandhill. He would love to have played for Sligo Rovers...if only he was any good!

Barry

Client Director and Board Member
Barry has extensive experience providing strategic and tactical PR and marketing communications services to technology companies in Ireland. He is a co-owner of Comit and has been with the business for 15 years. He is one of Ireland’s most respected corporate PR practitioners, having managed the accounts of some of the largest global technology providers as well as a wide range of successful Irish technology companies.

Barry’s deep understanding of the Irish technology market, exceptional customer service ethos and great media relationships, ensures that he consistently delivers exceptional business results for clients. Before joining Comit, Barry was an account manager with Oracle, working with many high profile corporate clients. He started his career in the publishing industry, learning first-hand how the media works. Barry holds a marketing degree from WIT, and postgrad diplomas in digital marketing and computer science from IMI and UCC respectively.

Outside of work, Barry is most likely to be found on a princess or fairy adventure (he has 3 young daughters!), watching football, or socialising with friends and family. 

Helen

Account Director 

Helen has extensive international journalism, digital marketing, PR and communications experience. Having started out her career in The Irish Sun, Helen worked as Features Writer for five years before moving to Dubai. There, she was chief correspondent for a content marketing agency, before joining Forbes Middle East as Features Editor.

Helen has an English and History degree from UCD and postgraduate qualification in Journalism from Griffith College Dublin. She has a passion for news, media, the arts and travel and has travelled across the globe, with favourite places including Nepal, Russia, Sri Lanka and Jordan. If she could sing, Helen would be a West End star.

 

 

Rebecca 

Senior Account Manager

Rebecca has worked in journalism for the last six years and has extensive experience across a number of mediums. Having started out in the digital sphere at Maximum Media, she moved into print and creative communications at Harmonia Publishing before joining Comit.

Throughout her career, she has worked closely with a vast range of clients to produce engaging marketing and advertorial content across both print and digital, including social media. She prides herself on creating campaigns that deliver a brand’s key messaging. Rebecca’s roles have also seen her writing for a variety of publications and audiences.

Rebecca holds a BA in English Literature and Film from Queens University Belfast and an MA in Journalism from Dublin City University. When she’s not working or putting the final touches to her debut novel, she can be found on the tennis courts or at the cinema.

 

Luke

Account Manager

 

Luke previously worked with an Australian SME focused on offering innovative communications solutions in remote areas.

Luke holds an MSc. in Public Relations and Strategic Communications from DCU, where he critically explored topics such as crisis communication, digital communication strategies, and PR’s contribution to organisational success. He also holds a BA in Communications Studies, from DCU.

Outside of work, Luke is a self-confessed sports fanatic, who plays both football and hurling for his local club in Cork.  

 

Lorcan

Account Manager

With over five years industry experience under his belt, Lorcan is energised by brand storytelling, copywriting and client management. Lorcan has worked in one of Ireland’s busiest press offices during his time with Ibec, before moving to Denver, Colorado where he honed his copywriting skills in the vibrant US advertising industry.

Lorcan joins the Comit team after a stellar 2.5 years with blockchain-centric PR agency Wachsman, where he excelled in content creation, strategy development, and account management. He holds a BSc in Economics and Finance from University College Dublin, as well as a Masters in Public Relations and Advertising from Ulster University.

Lorcan enjoys (almost) year-round sea swimming, along with yoga, running and cycling.

 

Sarah-Jayne

Senior Account Executive

A familiar voice, Sarah-Jayne Tobin spent 17 years working as a broadcast journalist. Since graduating from Griffith College Dublin in 2002 with a BA in Journalism and Media Communications, she worked her way up from being a runner in the RTE newsroom to news anchor and senior reporter for a number of stations including RTE Radio 1, 2fm, Newstalk and Today FM. Throughout her career she has developed excellent relations with some of Ireland’s most esteemed and notable journalists, editors and producers.

When she isn’t working or catching up on the news, Sarah-Jayne enjoys travelling, fitness and football. During the Covid-19 lockdown of 2020, she went viral when a video she posted of her son playing football alone in his garden was viewed 10 million times.

Debbie

Office management and accounts

Debbie looks after the administration and financial side of operations.   She keeps us on the straight and narrow.   Debbie is a graduate of DIT and has a postgraduate diploma in IT.  Previously Debbie worked in Dublin Business Innovation Centre where she worked directly with new emerging technology companies and Allfinanz where she was a web developer. When Debbie is not in the office she’s usually looking after children and running the family taxi service to soccer, hockey, swimming, kids parties……

 

 


 

“It is great to deal with an agency as proactive as Comit. Their understanding of our industry and their relationships with relevant business and technology media are key."   Helga Muir, Servecentric  

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Latest Blog Post

4 PR myths - busted!

By Sarah-Jayne Tobin Tuesday, 19th January 2021 | 0 comments
We are exposed to the fruits of public relations every single day, in every medium -- TV, newspapers, radio, on social media, and in magazines. It’s a growing industry. Never before have so many people and businesses been in the public eye. However, despite views to the contrary, not all PR is good PR!

How to adapt from journalism to a career in PR

By Sarah-Jayne Tobin Tuesday, 22nd December 2020 | 0 comments
A year ago, I decided that after 17 years in broadcast journalism working for Newstalk and RTÉ among others, it was time for a change. I still had a passion for media but wanted to broaden my horizons and deploy my skills in a new environment. Transitioning to the world of PR was the obvious choice as there are many commonalities across both lines of work.  

How to evaluate your PR agency client manager

By Lorcan Byrne Thursday, 26th November 2020 | 0 comments
A 'one-size fits all' approach to client management just doesn’t cut it in today’s highly competitive PR agency landscape. Given the numerous ways that PR can elevate your brand, it is important that PR agency client managers get to work quickly, both in terms of delivering tangible results, but also in terms of complementing a tailored communications strategy with a personable, engaging style of management.

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