How the changing media landscape will affect Public Relations
“A few years ago, it was easy to imagine that newspapers were becoming irrelevant in a digital culture. This has been disproved in the most disturbing way. If an independent press no longer matters, why is it being attacked so relentlessly by reactionary and authoritarian governments and movements all the way from the US to Russia?” The Irish Times on Journalism Matters
Stellar photography transforms PR campaigns. When it comes to coverage, a great photo can be the difference between your story landing the front-page of a publication or not being featured at all. Whether it’s launching a new product or announcing the latest recruit, it’s important to understand what type of photo a journalist will want to feature in their publication. This can be key in increasing exposure which is so important for public relations professionals.
In part one of our recommended podcasts blog, we looked at some great podcasts to help PR professionals keep up-to-date with the latest trends in their given industry. In our second instalment, we’re highlighting some of the best content creation and technology podcasts for those looking to understand the digital landscape better. In no particular order, here are 10 more entertaining and insightful podcast series to listen to…
Marketing guru Philip Kotler has proven that consumers are five times more likely to be influenced by editorial copy than by advertising. Does this mean that PR and earned – rather than paid media – deliver the best brand impact?
Want to boost your business’s social media presence but don’t know where to start? With so many options available, it can feel like an overwhelming task. But by narrowing down the options and concentrating your efforts on just a few social media platforms, you can reap great rewards. Our guide to social media networks will help you to get on the right track to online success.
Confused about what public relations can do for your business? Despite the fact that a smart PR strategy can have a huge impact on the success of a business, not all business owners are clear on how exactly PR can help. Not only is it a cost-effective and crucial element of your company’s marketing mix, engaging with a public relations agency will also greatly help you to communicate key messages to stakeholders and beyond. Here are five things PR will do for your business .
Welcome to part two of our beginner’s guide to analytics. In this blog, we will look specifically at which social media analytics are worth tracking and the platforms available to do so. Monitoring your social media analytics is essential in ensuring your business’s social media efforts continue to be successful.
Public relations and journalism go hand-in-hand, like a match made in heaven – that is, if both sides understand where the other is coming from. Both are often juggling lots of tasks, working to tight deadlines and catering to various needs.
Web analytics, conversion rates, impressions, engagements – while we should all have at least heard of these terms, it can be an overwhelming and daunting task to initially set up and gain meaningful insights from your company’s analytics. That’s why we’ve put together a two-part series for beginners on how to use analytics to benefit your business. This week, we’re focusing specifically on Google Analytics, what metrics your business should be tracking, and how you can use this information to make a splash online!
Choosing to hire a public relations firm is a big decision for any company, but unfortunately no one has yet produced a ranking list of Ireland’s best PR agencies. You want to know which agency is most capable of delivering results and adding value to your business. So who exactly is Ireland’s top PR company? Like most things in life, there’s no single, simple answer!