Company blogs have been around for years now. However, while many organisations have blogs, they can end up neglected or aren’t used to their full potential. There are so many advantages to leveraging the power of blogs. Current and potential customers can get to know more about you and your services while prospective employees can gain an insight into your company culture and workplace atmosphere.
So many technology companies hoping to follow in the footsteps of industry giants like Amazon don’t realise that one of the secrets to their success is using PR to write the press release before designing the product.
With the awards season in Hollywood in full swing, we thought we would reflect upon the ways businesses can leverage industry awards. There are numerous benefits to being shortlisted or winning an industry award, from media coverage to employer branding. Below, we’ve outlined some of the advantages that come from winning an industry award, as well our six top tips and tricks to secure a spot on that coveted shortlist.
8 more public relations books for PR professionals (Part two)
Despite all of the technological advances that have taken place in recent years, books still remain a key resource for understanding what’s going on in an industry. We outlined some of the best reading materials for staying up-to-date with the communications and PR world in our blog - 8 books for PR Professionals. Given the pace at which things in the public relations industry move, we thought we’d share some additional recommendations that will keep you in the loop with the latest insights from both professionals and academics. Here are eight of the best PR books to add to your reading list.
How the changing media landscape will affect Public Relations
“A few years ago, it was easy to imagine that newspapers were becoming irrelevant in a digital culture. This has been disproved in the most disturbing way. If an independent press no longer matters, why is it being attacked so relentlessly by reactionary and authoritarian governments and movements all the way from the US to Russia?” The Irish Times on Journalism Matters
Stellar photography transforms PR campaigns. When it comes to coverage, a great photo can be the difference between your story landing the front-page of a publication or not being featured at all. Whether it’s launching a new product or announcing the latest recruit, it’s important to understand what type of photo a journalist will want to feature in their publication. This can be key in increasing exposure which is so important for public relations professionals.
In part one of our recommended podcasts blog, we looked at some great podcasts to help PR professionals keep up-to-date with the latest trends in their given industry. In our second instalment, we’re highlighting some of the best content creation and technology podcasts for those looking to understand the digital landscape better. In no particular order, here are 10 more entertaining and insightful podcast series to listen to…
Marketing guru Philip Kotler has proven that consumers are five times more likely to be influenced by editorial copy than by advertising. Does this mean that PR and earned – rather than paid media – deliver the best brand impact?
Want to boost your business’s social media presence but don’t know where to start? With so many options available, it can feel like an overwhelming task. But by narrowing down the options and concentrating your efforts on just a few social media platforms, you can reap great rewards. Our guide to social media networks will help you to get on the right track to online success.
Confused about what public relations can do for your business? Despite the fact that a smart PR strategy can have a huge impact on the success of a business, not all business owners are clear on how exactly PR can help. Not only is it a cost-effective and crucial element of your company’s marketing mix, engaging with a public relations agency will also greatly help you to communicate key messages to stakeholders and beyond. Here are five things PR will do for your business .