Welcome to part two of our beginner’s guide to analytics. In this blog, we will look specifically at which social media analytics are worth tracking and the platforms available to do so. Monitoring your social media analytics is essential in ensuring your business’s social media efforts continue to be successful.
Public relations and journalism go hand-in-hand, like a match made in heaven – that is, if both sides understand where the other is coming from. Both are often juggling lots of tasks, working to tight deadlines and catering to various needs.
Web analytics, conversion rates, impressions, engagements – while we should all have at least heard of these terms, it can be an overwhelming and daunting task to initially set up and gain meaningful insights from your company’s analytics. That’s why we’ve put together a two-part series for beginners on how to use analytics to benefit your business. This week, we’re focusing specifically on Google Analytics, what metrics your business should be tracking, and how you can use this information to make a splash online!
Choosing to hire a public relations firm is a big decision for any company, but unfortunately no one has yet produced a ranking list of Ireland’s best PR agencies. You want to know which agency is most capable of delivering results and adding value to your business. So who exactly is Ireland’s top PR company? Like most things in life, there’s no single, simple answer!
Looking for tips on how to improve your blog SEO and on becoming an SEO expert? Optimising your blog to maximise its visibility on search engines such as Google is a great way of boosting your internet marketing effectiveness. We’ve previously discussed the general importance of SEO and how blogging is effective for positioning oneself as an authority, while engaging with a target audience. But it can be a frustrating experience to find no one is reading your lovingly crafted content! Get your blog the audience it deserves and rocket-launch your digital content's performance with these 9 tips for blog SEO.
PR is a fantastic way of spreading the word about your business and your brand, so it’s important if you want the best PR agency in Ireland for your specific needs, you pick carefully to ensure a high level of quality, fit and service. Here are a few things that you should get from any top PR firm...
Interested in a career in public relations? Working within the PR sector can be a hugely rewarding career with endless opportunities to specialise in areas such as sport, consumer and tech PR. Job competition in the public relations industry can be fierce, but by following our top tips, you can make yourself stand out from the crowd and get that dream PR job.
Comit 2017: A year in numbers - Story map
The entrepreneurial spirit in Ireland is rife. Last year alone, 20,000 new companies were registered. From start-ups to more established businesses, Irish business owners have a hunger to succeed – and many dream of scaling beyond Irish shores. For tech companies, the big goal is often breaking into the US market. A specialist tech PR agency can help them achieve that. However, start-ups and small businesses must be prepared to start PR at home before jumping into another market.
How do public relations practitioners and academics communicate, collaborate and come together? Where and when do the lines of the academic study of PR and its everyday practice cross over? Fresh from completing a master’s degree in public relations, and now working in Ireland’s leading tech PR agency, the relationship between PR theory and practice has been on my mind. In this blog, we will explore not only what we can learn and implement from PR academic lessons, but also how the practice of PR can enrich our learning.