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5 ways to measure the impact of public relations

By Catherine Friday, 28th June 2019 | 0 comments
Filed under: Social Media, Digital Marketing, Public Relations, PR, PR study.
How important is it to measure public relations? Well, without it, PR professionals can’t determine which aspects of a strategy have worked and which haven’t quite had the desired impact. Public relations measurement is important both during and after a campaign as it gives PR professionals benchmarks to work from and allows them to adapt the approach.

Five ways leading technology companies use PR

The world’s leading technology companies have managed to leverage their brand and reputation to attract and retain top talent as well as grow their businesses. Tech giants like PayPal, Google and Apple have some of the best-known company cultures, service and product offerings, and brightest minds. Arguably, what sets them apart from other technology companies is the way they communicate their message through the clever use of PR. Here’s how you can follow in their footsteps and emulate the success of these technology companies:

Studying PR in Ireland

By Catherine Tuesday, 23rd April 2019 | 0 comments
Filed under: Irish Technology Sector, Public Relations, PR, PR study.
Public relations is a hugely exciting career path for enthusiastic individuals who are passionate about telling interesting stories, informing the masses about the next hot trends or setting the political agenda. From tech PR to consumer PR to public affairs to corporate PR, it is a constantly evolving industry.

How to prepare for your next media interview: A PR professional’s advice

By Catherine Coffey Tuesday, 20th November 2018 | 0 comments
Filed under: Irish Technology Sector, Public Relations, Content Marketing, Crisis Communications, PR, PR study.
        How to prepare for your next media interview: A PR professional’s advice Preparing for an interview with the media can be a daunting task for many. However, interviews are part and parcel of a successful public relations strategy. And, with the right preparation, they can be enjoyable as well as hugely beneficial to your brand.

20 great podcasts for PR and marketing pros: Part one

By Catherine Coffey Tuesday, 25th September 2018 | 0 comments
Filed under: Irish Technology Sector, Social Media, Public Relations, PR, PR study.
        20 great podcasts for PR and marketing pros: Part One There is no doubt that podcasts have had a surge in popularity in recent years. Whether it’s for comedic relief while you’re exercising or keeping up with current affairs on your daily commute, there is a podcast out there for everyone.  Savvy PR professionals are always on the lookout for the latest industry insights and ideas, and PR podcasts are a great means of staying at the leading edge of trends. We’ve put together a list of 20 of the best public relations and marketing podcasts for Irish PR pros. In no particular order, this is the first installement. More to follow later in the week. 

The Beginner’s Guide to Analytics - Part One: Google Analytics

Web analytics, conversion rates, impressions, engagements – while we should all have at least heard of these terms, it can be an overwhelming and daunting task to initially set up and gain meaningful insights from your company’s analytics. That’s why we’ve put together a two-part series for beginners on how to use analytics to benefit your business. This week, we’re focusing specifically on Google Analytics, what metrics your business should be tracking, and how you can use this information to make a splash online! 

10 tips for getting a job in PR

Interested in a career in public relations? Working within the PR sector can be a hugely rewarding career with endless opportunities to specialise in areas such as sport, consumer and tech PR. Job competition in the public relations industry can be fierce, but by following our top tips, you can make yourself stand out from the crowd and get that dream PR job.

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