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How Ireland has become the leading tech hub of Europe

By Comit Thursday, 20th December 2018 | 0 comments
Filed under: Irish Technology Sector, Public Relations, Technology Start-ups, PR.
               How Ireland has become the leading tech hub of Europe  Ireland has become synonymous with technology over recent years. With more than 20 years’ experience as a technology PR company, Comit has seen this sector explode in Ireland. Technology has been central to growing the Irish economy and bringing unemployment to a low of 5.4% - a figure that hasn’t been seen since before the recession.

Six ways a PR agency can grow your SME

By Luke Wednesday, 19th December 2018 | 0 comments
Filed under: Irish Technology Sector, Public Relations, Technology Start-ups, Content Marketing, PR.
                     Six ways a PR agency can grow your SME Every organisation, no matter how large or small, is reliant on its reputation for success and survival. Public relations isn’t just for multinationals and large organisations, PR works equally well for small and medium sized enterprises (SMEs). According to the Chartered Institute of Public Relations, PR is about reputation; the result of what you do, what you say and what others say about you. Things relevant to  every business.

How the changing media landscape will affect Public Relations

By Catherine Coffey Thursday, 29th November 2018 | 0 comments
Filed under: Social Media, Digital Marketing, Public Relations, Content Marketing, Crisis Communications, PR.
                    How the changing media landscape will affect Public Relations “A few years ago, it was easy to imagine that newspapers were becoming irrelevant in a digital culture. This has been disproved in the most disturbing way. If an independent press no longer matters, why is it being attacked so relentlessly by reactionary and authoritarian governments and movements all the way from the US to Russia?” The Irish Times on Journalism Matters 

How to prepare for your next media interview: A PR professional’s advice

By Catherine Coffey Tuesday, 20th November 2018 | 0 comments
Filed under: Irish Technology Sector, Public Relations, Content Marketing, Crisis Communications, PR, PR study.
        How to prepare for your next media interview: A PR professional’s advice Preparing for an interview with the media can be a daunting task for many. However, interviews are part and parcel of a successful public relations strategy. And, with the right preparation, they can be enjoyable as well as hugely beneficial to your brand.

Top Tips for PR Photography

By Catherine Coffey Wednesday, 31st October 2018 | 0 comments
Filed under: Social Media, Digital Marketing, Public Relations, Content Marketing, PR.
Stellar photography transforms PR campaigns. When it comes to coverage, a great photo can be the difference between your story landing the front-page of a publication or not being featured at all. Whether it’s launching a new product or announcing the latest recruit, it’s important to understand what type of photo a journalist will want to feature in their publication. This can be key in increasing exposure which is so important for public relations professionals.

9 essentials in the daily life of a PR pro

By comit Monday, 8th October 2018 | 0 comments
Filed under: Social Media, Public Relations, PR.
Attending lavish corporate events, going on press junkets and getting a load of freebies along the way – that’s the life of a PR professional in a nutshell, right? Well, not really. While we’re not ones to shy away from a good old-fashioned soiree, there is quite a bit more to daily life in a tech PR agency. And if you’re results-driven, it makes it a lot more rewarding.

20 great podcasts for PR and marketing pros: Part Two

By Catherine Coffey Thursday, 27th September 2018 | 0 comments
Filed under: Irish Technology Sector, Social Media, Digital Marketing, Public Relations, Technology Start-ups, Content Marketing, PR.
In part one of our recommended podcasts blog, we looked at some great podcasts to help PR professionals keep up-to-date with the latest trends in their given industry. In our second instalment, we’re highlighting some of the best content creation and technology podcasts for those looking to understand the digital landscape better. In no particular order, here are 10 more entertaining and insightful podcast series to listen to…    

20 great podcasts for PR and marketing pros: Part one

By Catherine Coffey Tuesday, 25th September 2018 | 0 comments
Filed under: Irish Technology Sector, Social Media, Public Relations, PR, PR study.
        20 great podcasts for PR and marketing pros: Part One There is no doubt that podcasts have had a surge in popularity in recent years. Whether it’s for comedic relief while you’re exercising or keeping up with current affairs on your daily commute, there is a podcast out there for everyone.  Savvy PR professionals are always on the lookout for the latest industry insights and ideas, and PR podcasts are a great means of staying at the leading edge of trends. We’ve put together a list of 20 of the best public relations and marketing podcasts for Irish PR pros. In no particular order, this is the first installement. More to follow later in the week. 

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