How the changing media landscape will affect Public Relations
“A few years ago, it was easy to imagine that newspapers were becoming irrelevant in a digital culture. This has been disproved in the most disturbing way. If an independent press no longer matters, why is it being attacked so relentlessly by reactionary and authoritarian governments and movements all the way from the US to Russia?” The Irish Times on Journalism Matters
Stellar photography transforms PR campaigns. When it comes to coverage, a great photo can be the difference between your story landing the front-page of a publication or not being featured at all. Whether it’s launching a new product or announcing the latest recruit, it’s important to understand what type of photo a journalist will want to feature in their publication. This can be key in increasing exposure which is so important for public relations professionals.
Attending lavish corporate events, going on press junkets and getting a load of freebies along the way – that’s the life of a PR professional in a nutshell, right? Well, not really. While we’re not ones to shy away from a good old-fashioned soiree, there is quite a bit more to daily life in a tech PR agency. And if you’re results-driven, it makes it a lot more rewarding.
In part one of our recommended podcasts blog, we looked at some great podcasts to help PR professionals keep up-to-date with the latest trends in their given industry. In our second instalment, we’re highlighting some of the best content creation and technology podcasts for those looking to understand the digital landscape better. In no particular order, here are 10 more entertaining and insightful podcast series to listen to…
20 great podcasts for PR and marketing pros: Part One
There is no doubt that podcasts have had a surge in popularity in recent years. Whether it’s for comedic relief while you’re exercising or keeping up with current affairs on your daily commute, there is a podcast out there for everyone. Savvy PR professionals are always on the lookout for the latest industry insights and ideas, and PR podcasts are a great means of staying at the leading edge of trends. We’ve put together a list of 20 of the best public relations and marketing podcasts for Irish PR pros. In no particular order, this is the first installement. More to follow later in the week.
Marketing guru Philip Kotler has proven that consumers are five times more likely to be influenced by editorial copy than by advertising. Does this mean that PR and earned – rather than paid media – deliver the best brand impact?
Want to boost your business’s social media presence but don’t know where to start? With so many options available, it can feel like an overwhelming task. But by narrowing down the options and concentrating your efforts on just a few social media platforms, you can reap great rewards. Our guide to social media networks will help you to get on the right track to online success.
Confused about what public relations can do for your business? Despite the fact that a smart PR strategy can have a huge impact on the success of a business, not all business owners are clear on how exactly PR can help. Not only is it a cost-effective and crucial element of your company’s marketing mix, engaging with a public relations agency will also greatly help you to communicate key messages to stakeholders and beyond. Here are five things PR will do for your business .
The technology sector in Ireland is thriving - 10 of the top 10 ‘born on the internet’ companies are operating in Ireland and indigenous tech start-ups are enjoying huge success of late. At Comit, we are lucky enough to be uniquely placed to see both established multinationals increase investment in Ireland and to witness the brightest homegrown talent flourish.
Welcome to part two of our beginner’s guide to analytics. In this blog, we will look specifically at which social media analytics are worth tracking and the platforms available to do so. Monitoring your social media analytics is essential in ensuring your business’s social media efforts continue to be successful.