The world’s leading technology companies have managed to leverage their brand and reputation to attract and retain top talent as well as grow their businesses. Tech giants like PayPal, Google and Apple have some of the best-known company cultures, service and product offerings, and brightest minds. Arguably, what sets them apart from other technology companies is the way they communicate their message through the clever use of PR. Here’s how you can follow in their footsteps and emulate the success of these technology companies:
So many technology companies hoping to follow in the footsteps of industry giants like Amazon don’t realise that one of the secrets to their success is using PR to write the press release before designing the product.
How Ireland has become the leading tech hub of Europe
Ireland has become synonymous with technology over recent years. With more than 20 years’ experience as a technology PR company, Comit has seen this sector explode in Ireland. Technology has been central to growing the Irish economy and bringing unemployment to a low of 5.4% - a figure that hasn’t been seen since before the recession.
Six ways a PR agency can grow your SME
Every organisation, no matter how large or small, is reliant on its reputation for success and survival. Public relations isn’t just for multinationals and large organisations, PR works equally well for small and medium sized enterprises (SMEs). According to the Chartered Institute of Public Relations, PR is about reputation; the result of what you do, what you say and what others say about you. Things relevant to every business.
In part one of our recommended podcasts blog, we looked at some great podcasts to help PR professionals keep up-to-date with the latest trends in their given industry. In our second instalment, we’re highlighting some of the best content creation and technology podcasts for those looking to understand the digital landscape better. In no particular order, here are 10 more entertaining and insightful podcast series to listen to…
Confused about what public relations can do for your business? Despite the fact that a smart PR strategy can have a huge impact on the success of a business, not all business owners are clear on how exactly PR can help. Not only is it a cost-effective and crucial element of your company’s marketing mix, engaging with a public relations agency will also greatly help you to communicate key messages to stakeholders and beyond. Here are five things PR will do for your business .
Beaming sunshine, bright t-shirts and throngs of active techies - it can only mean one thing; its the annual Techies4TempleStreet treasure trail! Bigger and better than ever before, the fourth year of the event saw 186 teams and over 1,500 members of the Irish tech and business communities come together to raise funds for Temple Street Children’s University Hospital in a fun and innovative way.
It’s been an extraordinary year so far as we have just gone past the mid-point. The Irish weather has thrown up extremes that haven’t been witnessed for generations. The blizzards of early March seem a long and distant memory as the current heatwave continues to break records. Fortunately, the business and technology landscapes in Ireland have been much calmer, with growth continuing at a steady pace.
The technology sector in Ireland is thriving - 10 of the top 10 ‘born on the internet’ companies are operating in Ireland and indigenous tech start-ups are enjoying huge success of late. At Comit, we are lucky enough to be uniquely placed to see both established multinationals increase investment in Ireland and to witness the brightest homegrown talent flourish.