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How to run international PR

By Catherine Coffey Wednesday, 21st August 2019 | 0 comments
Filed under: Irish Technology Sector, Digital Marketing, Public Relations, Technology Start-ups, PR.
Expanding your business into new markets is no mean feat. Whether your company is export-driven or wants to enter new markets, there is a lot to think about – from identifying new distribution channels to gaining market share from competitors. International PR can play a key role in helping you achieve your goals.

Five ways leading technology companies use PR

The world’s leading technology companies have managed to leverage their brand and reputation to attract and retain top talent as well as grow their businesses. Tech giants like PayPal, Google and Apple have some of the best-known company cultures, service and product offerings, and brightest minds. Arguably, what sets them apart from other technology companies is the way they communicate their message through the clever use of PR. Here’s how you can follow in their footsteps and emulate the success of these technology companies:

How Ireland has become the leading tech hub of Europe

By Comit Thursday, 20th December 2018 | 0 comments
Filed under: Irish Technology Sector, Public Relations, Technology Start-ups, PR.
               How Ireland has become the leading tech hub of Europe  Ireland has become synonymous with technology over recent years. With more than 20 years’ experience as a technology PR company, Comit has seen this sector explode in Ireland. Technology has been central to growing the Irish economy and bringing unemployment to a low of 5.4% - a figure that hasn’t been seen since before the recession.

Six ways a PR agency can grow your SME

By Luke Wednesday, 19th December 2018 | 0 comments
Filed under: Irish Technology Sector, Public Relations, Technology Start-ups, Content Marketing, PR.
                     Six ways a PR agency can grow your SME Every organisation, no matter how large or small, is reliant on its reputation for success and survival. Public relations isn’t just for multinationals and large organisations, PR works equally well for small and medium sized enterprises (SMEs). According to the Chartered Institute of Public Relations, PR is about reputation; the result of what you do, what you say and what others say about you. Things relevant to  every business.

20 great podcasts for PR and marketing pros: Part Two

By Catherine Coffey Thursday, 27th September 2018 | 0 comments
Filed under: Irish Technology Sector, Social Media, Digital Marketing, Public Relations, Technology Start-ups, Content Marketing, PR.
In part one of our recommended podcasts blog, we looked at some great podcasts to help PR professionals keep up-to-date with the latest trends in their given industry. In our second instalment, we’re highlighting some of the best content creation and technology podcasts for those looking to understand the digital landscape better. In no particular order, here are 10 more entertaining and insightful podcast series to listen to…    

5 things PR can do for your business

Confused about what public relations can do for your business? Despite the fact that a smart PR strategy can have a huge impact on the success of a business, not all business owners are clear on how exactly PR can help. Not only is it a cost-effective and crucial element of your company’s marketing mix, engaging with a public relations agency will also greatly help you to communicate key messages to stakeholders and beyond. Here are five things PR will do for your business .

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