A key to building and maintaining your businesses reputation is generating media interest in your company. In technology PR, press releases are a great way to announce company news, communicate key messages with your target audience and increase your company’s ability to influence potential customers.
With the world of social media, 24-hour news cycles and digital desks, Public Relations has gone through a transformation in recent years. However, the PR tools that you need for a successful campaign have remained largely unchanged.
A PR strategy is vital to reaching your communication goals. You wouldn’t implement an entire IT system without a comprehensive roadmap and the same goes for public relations.