Comit 2017: A year in numbers - Story map
The entrepreneurial spirit in Ireland is rife. Last year alone, 20,000 new companies were registered. From start-ups to more established businesses, Irish business owners have a hunger to succeed – and many dream of scaling beyond Irish shores. For tech companies, the big goal is often breaking into the US market. A specialist tech PR agency can help them achieve that. However, start-ups and small businesses must be prepared to start PR at home before jumping into another market.
How do public relations practitioners and academics communicate, collaborate and come together? Where and when do the lines of the academic study of PR and its everyday practice cross over? Fresh from completing a master’s degree in public relations, and now working in Ireland’s leading tech PR agency, the relationship between PR theory and practice has been on my mind. In this blog, we will explore not only what we can learn and implement from PR academic lessons, but also how the practice of PR can enrich our learning.