There are fundamentals of PR that don’t change. However, the rapid pace of social media has altered how individuals and companies communicate, manage their reputations and build their brand both on and offline.
Nobody wants to be in a crisis but in reality, it can and does happen. And if prevention efforts have failed, the next best thing you can do is deal with the crisis in the most effective way possible. Regardless of the incident, if you have a crisis communications plan it will help you to deal with the crisis quickly and efficiently, therefore limiting the damage to your company’s good name, your customers and your shareholders.
As a small nation, we’ve created a wonderful brand for Ireland worldwide. Just look at the great PR St. Patrick’s Day does for Ireland, and the large numbers of iconic buildings and landmarks worldwide that ‘turn green’ on the day. State agencies such as Tourism Ireland, IDA Ireland and Enterprise Ireland carry out fantastic work on behalf of Irish businesses to ensure that we punch above our weight in terms of brand recognition and goodwill globally.