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Engaging with the customer: The power of testimonials

By Comit Thursday, 4th December 2014 | 0 comments
Filed under: Social Media, Digital Marketing, Public Relations, Content Marketing.
There is a lot of competition to reach customers in the vast mall of the internet. Positive reviews and ratings can make the sales process shorter and increase the reputation and trustworthiness of your brand.  This is why testimonials are an invaluable asset when it comes to encouraging people to buy your product or service.

The Digital Spectrum – Effective Content Marketing

By Comit Wednesday, 5th November 2014 | 0 comments
Filed under: Irish Technology Sector, Social Media, Digital Marketing, Public Relations, Content Marketing.
Welcome to the second instalment of our Digital Spectrum blog series where we discuss content marketing, how it can liven up your website and increase sales potential. Figures show the average website conversion rate from content marketing users is 2.90%, so it’s worth creating strong content.

Getting a job in tech PR

By Aisling Wednesday, 23rd July 2014 | 2 comments
Filed under: Public Relations.
I am a junior account executive with Comit and this is my first job in the world of tech PR and what an introduction I’ve received. I decided to write this blog to give others with an interest in working in PR an insight into life within a tech PR agency in Dublin and the fun I’ve had so far. To say I’ve learned a lot since I started working here would be an understatement but the learning curve has become a little less steep because of the mentoring, training and support I’ve received from the Comit team.

Why the Press Release is still important in the digital age

By Comit Monday, 7th July 2014 | 0 comments
Filed under: Public Relations.
Every industry has had to adapt to changes in modern technology and PR is no exception. As an industry that is based upon communicating with a diverse audience, public relations needs to be embedded in the platforms and language these audiences are using. PR strategy and campaigns have had to grow to encompass and embrace these changes. One of the most fundamental building blocks of PR has undergone a notable transformation during its integration into the digital age; the press release.

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