New Google algorithms have been widely predicted to kill PR agencies. We disagree. On the contrary, we believe that this change is a boon for good PR.
The new webmaster guidelines issued by Google affects optimised anchor text for link building within online news releases. Google states, “Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.”It specifically points to links with optimised anchor text in articles or press releases distributed on other sites which is not good SEO practice.
One of our clients recently featured in the Guardian talking about the impact of proactive social media campaigns as a B2B business. Chas Moloney, marketing director of Ricoh UK and Ireland, was quoted as saying, "We have a complicated story to tell, working in multiple markets and sectors. Social media has allowed us to tell that story. We have doubled visitors to our blog and corporate website. Social media channels such as LinkedIn have enabled us to engage with existing customers."
Comit has been working with businesses in the Irish technology arena for more than 15 years and we can honestly say that we are feeling increasingly optimistic about the sector’s growing good health. Yes, there have been more positive times pre-2008, but this year, the sector positivity barometer has started to point distinctly upwards.