Understanding how to maximise SEO is an essential part of any digital PR strategy. As the media landscape has become more digital, public relations and digital marketing activities have become intertwined. Blogging should be an essential element in this.
It can be very hard landing that big newspaper interview opportunity, so knowing how to excel in the print interview is critical to ensuring that you get the most from it. If you have a PR agency, they should be able to prepare you to do your best, but if not, these tips should help.
Save the planet one email at a time.
A 10 second video by a teenage boy - who happens to be the son of a Comit team member - about ‘popping’ Nike shoes gobbled up more than 15 million views on TikTok . The video reach spanned the globe and engaged almost a million people who liked it and more than 5000 people who commented on it. It evoked a surprisingly strong emotion from the shoe loving community!
As highlighted in part one of our newsjacking blog series, newsjacking is a PR strategy used to align your brand with current news stories and expand your audience. This blog will look at how to successfully use newsjacking to boost your brand and gain media exposure.
Newsjacking is a PR strategy that you or your PR agency can use to align your brand with a current event or breaking story in the news. Used properly, it allows you to become part of the conversation, gaining wide attention and becoming part of the story. This blog gives you an overview of what newsjacking is – in a PR context - and the key benefits of doing it.
A month ago, I travelled from Galway to Dublin to meet my colleagues and visit the Comit office for the first time since I joined the team in February.
Eight weeks ago, I joined Comit PR agency as an intern as part of my Master’s in Public Relations and Strategic Communications. The internship has been an invaluable learning experience and has given me great exposure to the fast-paced world of Tech PR.
In essence, PR professionals strategically plan and use communications to help organisations build relationships with the outside world. They often do this to enable businesses to strengthen their reputations, increase market presence and ultimately grow.
“What is Public Relations?” “What can PR do for my business?”These are common questions that businesses ask before they embark on a potentially very rewarding investment. In short, Public Relations or PR is a broad set of activities that contributes to an organisation’s communication and overall effectiveness. The practise helps to build relationships between companies and their target audience, establishing trust between the two.
