In previous editions of our B2B Social Media Masterclass series we looked at how businesses can maximise their B2B profiles through LinkedIn and Twitter. However, businesses also need to generate interesting, original content that can be pushed out through those social media networks and encourage engagement. One of the best ways to do this and reach your target audience is through a blog.
Welcome to the second instalment of our B2B social media masterclass. In our previous blog we looked at leveraging Twitter, which has been adapted by businesses for B2B, marketing and networking purposes.
In our ‘Masterclass’ series, we will look at how specific social media channels can be of great benefit to your organisation. Firstly, we will offer ten tips on how to leverage Twitter effectively.
Thursday evening proved to be a very satisfactory outing for a host of Comit’s Tech PR, Social Media, and Comit360 clients as they saw their hard work and creative, innovative thinking rewarded.
It’s hard to believe that Social Media has played a daily part in our lives for over a decade. But, is social media marketing really an effective form of tech PR for businesses and worthy of further investment?
How much do you allocate to your PR and content marketing budget? A study by Google and CEB, B2B Digital Evolution, shows us that the B2B world has changed – because buyer behaviour has changed. The report found that buyers will self-serve 57% of the sales process before engaging with sales. They want to engage with sellers on their terms and at a time of their choosing.
Imagine, for a moment, a typical PR agency. Bustling corridors filled with people in sharp suits, ready to spring into action and represent whoever, whenever. A client roster consisting of hundreds of top tier companies from all corners of industry, a huge staff with glittering PR accreditations; if you were looking for a company to represent you, surely this would be it… Or would it? What if, with so many clients to cater to, from so many different industries, something got lost along the way?
At Comit, Ireland’s leading technology PR and marketing communications agency, we do things a little differently. We’re a small team specialising in tech PR, so you know you’re always getting the best service with a personal touch. As well as that, we come from a variety of backgrounds, with extensive experience in areas such as PR and communications, journalism, tech and event management. Our expertise, coupled with our specialist knowledge of tech PR and passion for client growth, means that with Comit nothing ever gets lost along the way, and we always exceed our clients’ expectations.
Ireland is experiencing a tech and digital explosion. New tech start-ups are popping up every day, while increasingly, large multinationals are choosing Ireland as their European hub. It’s a fascinating time and an exciting place to be—what ambitious PR professional looking to build a career wouldn't want to be a part of that?
At Comit, we’re lucky to be able to say that we are right there in the middle of it. From multinational giants to Irish-born start-ups, through tech PR and marketing, we help clients grow and pride ourselves on being a part of their success stories. It is witnessing that success that drives the Comit team.
This blog isn’t anything to do with a mission to find new life on the far side of the moon. It’s far more exciting; here’s how to further your career in the world of technology.
Know your client.Each client is different and each client is different in their very own way. One might love an idea for a photoshoot that takes place on a mountain-top with an elephant’s trunk holding their logo while acrobats backflip in the foreground, while another client may quickly backflip away from that same idea. The key is to get to know your client.