As a small nation, we’ve created a wonderful brand for Ireland worldwide. Just look at the great PR St. Patrick’s Day does for Ireland, and the large numbers of iconic buildings and landmarks worldwide that ‘turn green’ on the day. State agencies such as Tourism Ireland, IDA Ireland and Enterprise Ireland carry out fantastic work on behalf of Irish businesses to ensure that we punch above our weight in terms of brand recognition and goodwill globally.
If you had a broken arm you won’t go to an optometrist; you’d go straight to A&E. The same logic applies to technology companies looking to raise their profiles: the best way to get the service you need is through a specialist tech PR agency.
Tech themes of 2017: Our PR clients offer their predictions
Comit’s 2016: A Year in Review
Here at Comit, we’re in slight disbelief that the year has come to a close already. It seems like only yesterday that we were flicking through our 2016 year planner, thinking how far-off even February seemed, let alone December. But with so much happening in the technology world, it’s not surprising that 2016 was a busy – and great – one for us. In fact, it has been our most successful business year date. To give you an idea of what we have been up to (and to jog our own memories), here is a little taste of what the Comit team was up to in 2016.
In previous editions of our B2B Social Media Masterclass series we looked at how businesses can maximise their B2B profiles through LinkedIn and Twitter. However, businesses also need to generate interesting, original content that can be pushed out through those social media networks and encourage engagement. One of the best ways to do this and reach your target audience is through a blog.
Welcome to the second instalment of our B2B social media masterclass. In our previous blog we looked at leveraging Twitter, which has been adapted by businesses for B2B, marketing and networking purposes.
In our ‘Masterclass’ series, we will look at how specific social media channels can be of great benefit to your organisation. Firstly, we will offer ten tips on how to leverage Twitter effectively.
Thursday evening proved to be a very satisfactory outing for a host of Comit’s Tech PR, Social Media, and Comit360 clients as they saw their hard work and creative, innovative thinking rewarded.
It’s hard to believe that Social Media has played a daily part in our lives for over a decade. But, is social media marketing really an effective form of tech PR for businesses and worthy of further investment?
How much do you allocate to your PR and content marketing budget? A study by Google and CEB, B2B Digital Evolution, shows us that the B2B world has changed – because buyer behaviour has changed. The report found that buyers will self-serve 57% of the sales process before engaging with sales. They want to engage with sellers on their terms and at a time of their choosing.