Imagine, for a moment, a typical PR agency. Bustling corridors filled with people in sharp suits, ready to spring into action and represent whoever, whenever. A client roster consisting of hundreds of top tier companies from all corners of industry, a huge staff with glittering PR accreditations; if you were looking for a company to represent you, surely this would be it… Or would it? What if, with so many clients to cater to, from so many different industries, something got lost along the way?
At Comit, Ireland’s leading technology PR and marketing communications agency, we do things a little differently. We’re a small team specialising in tech PR, so you know you’re always getting the best service with a personal touch. As well as that, we come from a variety of backgrounds, with extensive experience in areas such as PR and communications, journalism, tech and event management. Our expertise, coupled with our specialist knowledge of tech PR and passion for client growth, means that with Comit nothing ever gets lost along the way, and we always exceed our clients’ expectations.
Ireland is experiencing a tech and digital explosion. New tech start-ups are popping up every day, while increasingly, large multinationals are choosing Ireland as their European hub. It’s a fascinating time and an exciting place to be—what ambitious PR professional looking to build a career wouldn't want to be a part of that?
At Comit, we’re lucky to be able to say that we are right there in the middle of it. From multinational giants to Irish-born start-ups, through tech PR and marketing, we help clients grow and pride ourselves on being a part of their success stories. It is witnessing that success that drives the Comit team.
This blog isn’t anything to do with a mission to find new life on the far side of the moon. It’s far more exciting; here’s how to further your career in the world of technology.
Know your client.Each client is different and each client is different in their very own way. One might love an idea for a photoshoot that takes place on a mountain-top with an elephant’s trunk holding their logo while acrobats backflip in the foreground, while another client may quickly backflip away from that same idea. The key is to get to know your client.
Interns, assemble. Starting off your career as an intern won’t be a month-long montage of you picking up dry-cleaning, doing coffee runs or covered in paper-cuts after endless piles of shredding. The role of an intern has evolved. Businesses are competing with one another to hire the best graduates to invest their time and training in. Here are some tips to help you secure the PR internship you’ve always wanted.
With continued expansion of the tech industry in Ireland, Comit takes a look at the importance of public relations, digital marketing and marketing communications in this ever-growing industry.
Imagine waking up in the morning and finding your website SEO ranking has plummeted from page 1 to page 8 or lower. A new SEO ranking factor could mean just that. Google’s new mobile friendly algorithm launched on April 21st 2015 and it carried with it important consequences for the SEO ranking of your website.
Maintaining a balance of traditional PR and digital PR in your company’s strategy is extremely important. It isn’t as delicate an operation as cooking to Heston Blumenthal’s standards, however it requires a fine level of experience, skill and knowledge in both elements of PR.
PR offers great opportunities to build a truly exciting, fast moving and dynamic career, but before you go off and book yourself onto the next Public Relations Masters programme, you might take a minute to consider if you REALLY have the right ‘stuff’ for a great career in PR.
As we bid farewell to 2014, we reminisce on some of the highs of the year gone by, both for the wider sector, and for some of our tech PR and marketing clients.