As we bid farewell to 2014, we reminisce on some of the highs of the year gone by, both for the wider sector, and for some of our tech PR and marketing clients.
There is a lot of competition to reach customers in the vast mall of the internet. Positive reviews and ratings can make the sales process shorter and increase the reputation and trustworthiness of your brand. This is why testimonials are an invaluable asset when it comes to encouraging people to buy your product or service.
Advertising is nothing new. There’s a whole TV show about it. Everyone is familiar with the impact a full page advertisement in a national newspaper or 30 seconds of clear messaging on a well-received radio programme has.
Welcome to the fourth instalment in our five part series covering the Digital Spectrum. This time, we discuss Search Engine Optimisation (SEO) and the difference it can make to your website and your business.
Social media is not just for digital natives who document their every move in 140 characters or less.
Welcome to the second instalment of our Digital Spectrum blog series where we discuss content marketing, how it can liven up your website and increase sales potential. Figures show the average website conversion rate from content marketing users is 2.90%, so it’s worth creating strong content.
Welcome to Comit’s new blog series on best practice in digital marketing in the B2B technology sector.
Trying to pick a public relations agency is hard work and trying to choose a tech PR agency can be even trickier because it is such a specialist discipline. Half the battle of successful public relations is the agency you choose and that’s why it’s extremely important to find the right fit for your company.
I am a junior account executive with Comit and this is my first job in the world of tech PR and what an introduction I’ve received. I decided to write this blog to give others with an interest in working in PR an insight into life within a tech PR agency in Dublin and the fun I’ve had so far. To say I’ve learned a lot since I started working here would be an understatement but the learning curve has become a little less steep because of the mentoring, training and support I’ve received from the Comit team.
Every industry has had to adapt to changes in modern technology and PR is no exception. As an industry that is based upon communicating with a diverse audience, public relations needs to be embedded in the platforms and language these audiences are using. PR strategy and campaigns have had to grow to encompass and embrace these changes. One of the most fundamental building blocks of PR has undergone a notable transformation during its integration into the digital age; the press release.
