Every industry has had to adapt to changes in modern technology and PR is no exception. As an industry that is based upon communicating with a diverse audience, public relations needs to be embedded in the platforms and language these audiences are using. PR strategy and campaigns have had to grow to encompass and embrace these changes. One of the most fundamental building blocks of PR has undergone a notable transformation during its integration into the digital age; the press release.
I didn’t know what a “super-angel” was a week ago but I definitely do after attending the EBAN congress. The team at Comit had the privilege of doing all the PR for HBAN, who hosted this year’s European Business Angel Congress on the 19th and 20th of May, and what an enjoyable two days it turned out to be.
3rd in a series of three
2nd in a series of three
1st in a series of three
As stated in our last blog post, it has been an incredible year for technology in Ireland and next year is building on this trend. As well as being home to some of the top companies in the world, Ireland is also fast becoming a global hub for technology start-ups. Innovative and exciting technology companies are continually being established, but one problem with this is that the sheer number of new companies in a similar field creates a saturated market in which it is hard to be noticed.
You can supercharge your digital marketing with email marketing, as the following list of tips and stats shows. Hat tip to Amanda Nelson of Salesforce for compiling this.
New Google algorithms have been widely predicted to kill PR agencies. We disagree. On the contrary, we believe that this change is a boon for good PR.
The new webmaster guidelines issued by Google affects optimised anchor text for link building within online news releases. Google states, “Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.”It specifically points to links with optimised anchor text in articles or press releases distributed on other sites which is not good SEO practice.
