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6 things to consider when using social media marketing services

By Aleasha Rafferty Wednesday, 28th February 2024 | 0 comments
Filed under: Social Media.
In today's digital era, mastering the art of social media marketing is crucial for achieving business success. With a staggering 4 billion social media users globally, the opportunities for brand exposure and engagement are limitless. Central to this success are social media marketing services, offering a plethora of tools and techniques to boost brand visibility, engage with audiences, and ultimately drive business growth.

PR agency insights: How to use LinkedIn for business marketing

By Aleasha Rafferty Thursday, 30th November 2023 | 0 comments
Filed under: Marketing Communications, Brand Awareness, LinkedIn promotion, Business Marketing.
Are you facing challenges in utilising LinkedIn to promote your business? Are your efforts getting lost in a sea of profiles, struggling to connect with the right audience? If so, you might not be fully tapping into LinkedIn's potential for driving business growth, fostering relationships, and generating targeted leads. In a landscape brimming with untapped potential, optimising your approach to LinkedIn is the key to overcoming the frustration of your efforts going unnoticed.

How to make your office green. Tips from a sustainable PR agency

By Aleasha Rafferty Thursday, 26th October 2023 | 0 comments
Filed under: Sustainable PR Agency, Sustainability.
54% of Irish businesses lost customers in 2022 due to dissatisfaction with their sustainability efforts. That's 13% higher than the global average of 41%. This is according to Expleo's Business Transformation Index (BTI) 2023 Ireland spotlight report. But here's the deal, becoming sustainable might feel like an insurmountable mountain, but even the tiniest steps can lead to profound change. The time to act is now. Dive into our treasure trove of practical insights from a sustainable PR agency and transform your office into an eco-friendly haven. Ready to lead the charge in the green revolution? Keep reading!

Why hiring a PR agency can boost your brand’s digital presence

By Ruth Marnell Thursday, 20th July 2023 | 0 comments
Filed under: PR, Brand Awareness.
Research has shown that some 86% of marketing professionals use digital or content marketing to increase brand awareness. In today's digital age, having a strong online presence is integral to the success of any brand or business. However, with so many platforms and channels available, it can be overwhelming for companies as they try to navigate the complex world of digital on their own.

PR retainer fees in Dublin: How much should I budget?

By Allan Chapman Monday, 29th May 2023 | 0 comments
Filed under: Irish Technology Sector, Public Relations, PR.
“If I was down to my last dollar, I’d spend it on PR,” Bill Gates. PR is one of the best ways to achieve important strategic objectives such as sales growth, customer loyalty, employer branding and brand and business value growth. Like Gates, many believe that effective PR services offer the best return on investment for marketing communications budgets.

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