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What are the different types of PR?

By Luke Thursday, 31st October 2019 | 0 comments
Filed under: Digital Marketing, Public Relations, Content Marketing, Crisis Communications, PR, PR study.
PR is used to help an organisation cultivate a good relationship with its publics and maintaining a positive relationship with stakeholders is crucial to the success of every organisation. If the public perspective of a company is negative, people will look elsewhere and avoid using its products or services.

5 ways to be creative with PR

By Rebecca Hughes Friday, 25th October 2019 | 0 comments
From taglines like Nike’s ‘Just do it’ to publicity stunts such as the pop-up ice-cream store from Netflix’s hit show Stranger Things appearing in Dublin, creativity is key in the world of PR - be that technology PR or consumer PR. It’s what grabs people’s attention, leaves a lasting impression and promotes brands.

A tech PR agency with a difference

By Catherine Coffey Tuesday, 22nd October 2019 | 0 comments
Choosing a specialist tech PR agency is such an important task for any technology business. The right partner will make a huge business impact by elevating market awareness and reputation, and enabling people in its target audience to find it. A tech public relations agency will not only communicate your message to key stakeholders and generate interest in a company, it will understand the brand and support business objectives.

My PR internship in Comit

By Carmel Kenny Tuesday, 27th August 2019 | 0 comments
Filed under: Irish Technology Sector, Public Relations, PR, PR study.
Six weeks ago, I joined the Comit Graduate Placement Programme, after finishing my DCU Masters in Public Relations and Strategic Communications. I didn’t know what to expect when I started working in Comit, but I can without a doubt say that it has been the greatest learning experience. The PR internship provided me with a unique opportunity to work in the exciting world of tech PR and witness first-hand how innovative businesses are leading the way and transforming the tech industry.

How to run international PR

By Catherine Coffey Wednesday, 21st August 2019 | 0 comments
Filed under: Irish Technology Sector, Digital Marketing, Public Relations, Technology Start-ups, PR.
Expanding your business into new markets is no mean feat. Whether your company is export-driven or wants to enter new markets, there is a lot to think about – from identifying new distribution channels to gaining market share from competitors. International PR can play a key role in helping you achieve your goals.

3 ways to get the message across with PR

By Carmel Kenny Thursday, 8th August 2019 | 0 comments
Filed under: Irish Technology Sector, Public Relations, PR.
Becoming a well-respected organisation amongst your current and future customers, local community and prospective employees is vital for any business. Building and retaining that respect requires multiple elements to align in an organisation’s overall business strategy. One of these should be a strong communications strategy that coherently conveys the purpose and values of the organisation with a consistent message at its core. In this blog, we take a look at the three ways in which your business can manage that message. 

Comit at Techies4TempleStreet 2019!

By Carmel Kenny Thursday, 11th July 2019 | 0 comments
Filed under: Irish Technology Sector.
Last Friday, if you happened to be in the Dublin 4 area, you probably saw a sea of red T-shirts dashing down the streets and strand, roaring about solving a murder mystery. Amongst them was team Comit, taking part in the annual Techies4TempleStreet. Now in its fifth year, the event brings together 1,600 members of the Irish tech and business communities to raise funds for the 148,000 patients that Temple Street Children’s University Hospital treats every year. This year’s event raised a total of €250,000.

5 ways to measure the impact of public relations

By Catherine Friday, 28th June 2019 | 0 comments
Filed under: Social Media, Digital Marketing, Public Relations, PR, PR study.
How important is it to measure public relations? Well, without it, PR professionals can’t determine which aspects of a strategy have worked and which haven’t quite had the desired impact. Public relations measurement is important both during and after a campaign as it gives PR professionals benchmarks to work from and allows them to adapt the approach.

A case study of communications excellence

The Comit team was delighted to see our client, DataSolutions, being recognised with the Communications Excellence Award at this year’s Tech Excellence Awards for an integrated PR, digital and marketing campaign promoting its hugely successful Secure Computing Forum 2018. Collaboration is a key pillar of what Comit, as a PR company does, and we were thrilled to be a central contributor to helping raise awareness of the Forum through this integrated PR and marketing campaign.

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