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The Beginner’s Guide to Analytics - Part One: Google Analytics

Web analytics, conversion rates, impressions, engagements – while we should all have at least heard of these terms, it can be an overwhelming and daunting task to initially set up and gain meaningful insights from your company’s analytics. That’s why we’ve put together a two-part series for beginners on how to use analytics to benefit your business. This week, we’re focusing specifically on Google Analytics, what metrics your business should be tracking, and how you can use this information to make a splash online! 

Who is Ireland’s best PR agency?

By comit Tuesday, 27th March 2018 | 0 comments
Filed under: Irish Technology Sector, Digital Marketing, Public Relations, Content Marketing, PR.
Choosing to hire a public relations firm is a big decision for any company, but unfortunately no one has yet produced a ranking list of Ireland’s best PR agencies. You want to know which agency is most capable of delivering results and adding value to your business. So who exactly is Ireland’s top PR company? Like most things in life, there’s no single, simple answer!

9 tips for blog SEO

By comit Wednesday, 21st March 2018 | 1 comments
Looking for tips on how to improve your blog SEO and on becoming an SEO expert? Optimising your blog to maximise its visibility on search engines such as Google is a great way of boosting your internet marketing effectiveness. We’ve previously discussed the general importance of SEO and how blogging is effective for positioning oneself as an authority, while engaging with a target audience. But it can be a frustrating experience to find no one is reading your lovingly crafted content! Get your blog the audience it deserves and rocket-launch your digital content's performance with these 9 tips for blog SEO.

8 things you should get from your PR agency

PR is a fantastic way of spreading the word about your business and your brand, so it’s important if you want the best PR agency in Ireland for your specific needs, you pick carefully to ensure a high level of quality, fit and service. Here are a few things that you should get from any top PR firm...

10 tips for getting a job in PR

Interested in a career in public relations? Working within the PR sector can be a hugely rewarding career with endless opportunities to specialise in areas such as sport, consumer and tech PR. Job competition in the public relations industry can be fierce, but by following our top tips, you can make yourself stand out from the crowd and get that dream PR job.

Tech start-ups need specialist Irish PR agencies

The entrepreneurial spirit in Ireland is rife. Last year alone, 20,000 new companies were registered. From start-ups to more established businesses, Irish business owners have a hunger to succeed – and many dream of scaling beyond Irish shores. For tech companies, the big goal is often breaking into the US market. A specialist tech PR agency can help them achieve that. However, start-ups and small businesses must be prepared to start PR at home before jumping into another market.

Putting 5 PR learnings into practice

By comit Wednesday, 29th November 2017 | 0 comments
Filed under: Irish Technology Sector, Social Media, Digital Marketing, Public Relations, Content Marketing, PR, PR study.
How do public relations practitioners and academics communicate, collaborate and come together? Where and when do the lines of the academic study of PR and its everyday practice cross over? Fresh from completing a master’s degree in public relations, and now working in Ireland’s leading tech PR agency, the relationship between PR theory and practice has been on my mind. In this blog, we will explore not only what we can learn and implement from PR academic lessons, but also how the practice of PR can enrich our learning.

Leveraging your PR agency to become a thought leader

You cannot claim yourself to be a thought leader, but by effectively communicating through the media, you can get there. In this blog we will look at the role of thought leadership, how being positioned as an expert positively impacts your strategic business goals and how a specialised PR agency can help you get there.

6 tips for starting in a tech PR agency

The Irish tech sector continues to go from strength to strength, accounting for 37,000 Irish jobs and generating €35 billion in exports each year. It’s an exciting space to be in – particularly for the public relations professionals charged with sharing the great news from the companies responsible for the booming sector. This places Comit - Ireland’s best PR agency for technology companies - in a hugely exciting position.

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