Web analytics, conversion rates, impressions, engagements – while we should all have at least heard of these terms, it can be an overwhelming and daunting task to initially set up and gain meaningful insights from your company’s analytics. That’s why we’ve put together a two-part series for beginners on how to use analytics to benefit your business. This week, we’re focusing specifically on Google Analytics, what metrics your business should be tracking, and how you can use this information to make a splash online!
Choosing to hire a public relations firm is a big decision for any company, but unfortunately no one has yet produced a ranking list of Ireland’s best PR agencies. You want to know which agency is most capable of delivering results and adding value to your business. So who exactly is Ireland’s top PR company? Like most things in life, there’s no single, simple answer!
Looking for tips on how to improve your blog SEO and on becoming an SEO expert? Optimising your blog to maximise its visibility on search engines such as Google is a great way of boosting your internet marketing effectiveness. We’ve previously discussed the general importance of SEO and how blogging is effective for positioning oneself as an authority, while engaging with a target audience. But it can be a frustrating experience to find no one is reading your lovingly crafted content! Get your blog the audience it deserves and rocket-launch your digital content's performance with these 9 tips for blog SEO.