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Strategy Planning

Comit offers a strategic and holistic approach to marketing communications.

Our approach is to focus on your customers and their needs. Once we are agreed on these, we will map them to your offerings and build value propositions which make a lasting, positive impact on your communications with customers and prospects.

Our experienced marketing strategists work in tandem with your key stakeholders to offer knowledge, gather insights and create messaging which is then clearly articulated across all of your marketing communications activities. We develop marketing strategies which are fully aligned to your business needs and objectives. With our expertise, we will then provide you with a straightforward tactical plan and a clear messaging platform, which sets you up for sustained business growth.

 

“When we first met with the Comit team, it was evident that there was a clear understanding of our business and a methodology which we felt would help us reach our growth objectives.”        Ger Foskin, Simply Dynamics

case study simply dynamics

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Latest Blog Post

4 PR myths - busted!

By Sarah-Jayne Tobin Tuesday, 19th January 2021 | 0 comments
We are exposed to the fruits of public relations every single day, in every medium -- TV, newspapers, radio, on social media, and in magazines. It’s a growing industry. Never before have so many people and businesses been in the public eye. However, despite views to the contrary, not all PR is good PR!

How to adapt from journalism to a career in PR

By Sarah-Jayne Tobin Tuesday, 22nd December 2020 | 0 comments
A year ago, I decided that after 17 years in broadcast journalism working for Newstalk and RTÉ among others, it was time for a change. I still had a passion for media but wanted to broaden my horizons and deploy my skills in a new environment. Transitioning to the world of PR was the obvious choice as there are many commonalities across both lines of work.  

How to evaluate your PR agency client manager

By Lorcan Byrne Thursday, 26th November 2020 | 0 comments
A 'one-size fits all' approach to client management just doesn’t cut it in today’s highly competitive PR agency landscape. Given the numerous ways that PR can elevate your brand, it is important that PR agency client managers get to work quickly, both in terms of delivering tangible results, but also in terms of complementing a tailored communications strategy with a personable, engaging style of management.

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