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Employer Branding

Establishing high profile employer branding is the best and most cost-effective way to successfully recruit and retain the best employees.

One of the great challenges for the technology industry in Ireland at present is the ability to attract talented people with relevant technical skills.

A strong employer reputation is created by proactive and sustained communications delivered to audiences both outside and inside your company. Comit has in-depth experience developing PR campaigns which complement the work being carried out by HR but ultimately bring the client’s brand and messaging closer to a much wider audience. A recent PR and digital marketing campaign by Comit directly helped a client to attract 27 new employees into their business in a wide number of key strategic technical and management roles. It also played a key role in monitoring and building loyalty in the existing team.

Internal branding is also a key part of employee retention. Building a brand and culture starts with your internal communication, and keeps your employees informed and engaged. Comit can develop internal PR communications to ensure relationships are developed and nurtured with all key stakeholders, including employees, customers, partners and shareholders. 

 

“Comit has delivered huge exposure for us and its specialism in technology means they can introduce us to the right media.”   Seán Walsh, TERMINALFOUR  

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Latest Blog Post

My PR internship in Comit

By Carmel Kenny Tuesday, 27th August 2019 | 0 comments
Six weeks ago, I joined the Comit Graduate Placement Programme, after finishing my DCU Masters in Public Relations and Strategic Communications. I didn’t know what to expect when I started working in Comit, but I can without a doubt say that it has been the greatest learning experience. The PR internship provided me with a unique opportunity to work in the exciting world of tech PR and witness first-hand how innovative businesses are leading the way and transforming the tech industry.

How to run international PR

By Catherine Coffey Wednesday, 21st August 2019 | 0 comments
Expanding your business into new markets is no mean feat. Whether your company is export-driven or wants to enter new markets, there is a lot to think about – from identifying new distribution channels to gaining market share from competitors. International PR can play a key role in helping you achieve your goals.

3 ways to get the message across with PR

By Carmel Kenny Thursday, 8th August 2019 | 0 comments
Becoming a well-respected organisation amongst your current and future customers, local community and prospective employees is vital for any business. Building and retaining that respect requires multiple elements to align in an organisation’s overall business strategy. One of these should be a strong communications strategy that coherently conveys the purpose and values of the organisation with a consistent message at its core. In this blog, we take a look at the three ways in which your business can manage that message. 

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