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Employer Branding

Establishing high profile employer branding is the best and most cost-effective way to successfully recruit and retain the best employees.

One of the great challenges for the technology industry in Ireland at present is the ability to attract talented people with relevant technical skills.

A strong employer reputation is created by proactive and sustained communications delivered to audiences both outside and inside your company. Comit has in-depth experience developing PR campaigns which complement the work being carried out by HR but ultimately bring the client’s brand and messaging closer to a much wider audience. A recent PR and digital marketing campaign by Comit directly helped a client to attract 27 new employees into their business in a wide number of key strategic technical and management roles. It also played a key role in monitoring and building loyalty in the existing team.

Internal branding is also a key part of employee retention. Building a brand and culture starts with your internal communication, and keeps your employees informed and engaged. Comit can develop internal PR communications to ensure relationships are developed and nurtured with all key stakeholders, including employees, customers, partners and shareholders. 

 

“Comit has delivered huge exposure for us and its specialism in technology means they can introduce us to the right media.”   Seán Walsh, TERMINALFOUR  

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Latest Blog Post

Comit 2017 - A year in numbers

By comit Thursday, 4th January 2018 | 0 comments
Comit 2017: A year in numbers - Story map 

Tech start-ups need specialist Irish PR agencies

By comit Thursday, 21st December 2017 | 0 comments
The entrepreneurial spirit in Ireland is rife. Last year alone, 20,000 new companies were registered. From start-ups to more established businesses, Irish business owners have a hunger to succeed – and many dream of scaling beyond Irish shores. For tech companies, the big goal is often breaking into the US market. A specialist tech PR agency can help them achieve that. However, start-ups and small businesses must be prepared to start PR at home before jumping into another market.

Putting 5 PR learnings into practice

By comit Wednesday, 29th November 2017 | 0 comments
How do public relations practitioners and academics communicate, collaborate and come together? Where and when do the lines of the academic study of PR and its everyday practice cross over? Fresh from completing a master’s degree in public relations, and now working in Ireland’s leading tech PR agency, the relationship between PR theory and practice has been on my mind. In this blog, we will explore not only what we can learn and implement from PR academic lessons, but also how the practice of PR can enrich our learning.

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