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Employer Branding

Establishing high profile employer branding is the best and most cost-effective way to successfully recruit and retain the best employees.

One of the great challenges for the technology industry in Ireland at present is the ability to attract talented people with relevant technical skills.

A strong employer reputation is created by proactive and sustained communications delivered to audiences both outside and inside your company. Comit has in-depth experience developing PR campaigns which complement the work being carried out by HR but ultimately bring the client’s brand and messaging closer to a much wider audience. A recent PR and digital marketing campaign by Comit directly helped a client to attract 27 new employees into their business in a wide number of key strategic technical and management roles. It also played a key role in monitoring and building loyalty in the existing team.

Internal branding is also a key part of employee retention. Building a brand and culture starts with your internal communication, and keeps your employees informed and engaged. Comit can develop internal PR communications to ensure relationships are developed and nurtured with all key stakeholders, including employees, customers, partners and shareholders. 

 

“Comit has delivered huge exposure for us and its specialism in technology means they can introduce us to the right media.”   Seán Walsh, TERMINALFOUR  

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Latest Blog Post

20 years at Ireland’s leading tech PR agency

By comit Friday, 22nd September 2017 | 0 comments
It’s hard to believe, but Comit celebrated turning 20 this week! While some of our team members were mere toddlers in 1997, Comit founder and managing director, Allan Chapman, was busy setting up his own PR agency to service Ireland’s growing tech sector. Two decades later, Allan is still at the helm of the business as it continues to grow and deliver the best service to technology companies based here.

PR success in an instant world

By comit Thursday, 31st August 2017 | 0 comments
We are living in a ‘hypermodern’ society, characterised by a culture of hyper consumption, hyper change and hyper individualism. This society in overdrive can be seen through the array of media constantly impacting almost everything we do. We consume sporting events, political debates and TV shows, not just through the action unfolding before us, but also a stream of related social media posts in the palm of our hand, online forums and live web analysis. All of this results in new challenges and opportunities for PR agencies, as well as the overall communications profession.
The recently published results of the 11th edition of the European Communication Monitor offer valuable insights for all public relations agencies to consider, but especially those involved in the technology sector. The 2017 European Communication Monitor (ECM) surveyed 3,378 communications professionals from 50 participating countries. It’s the most detailed and comprehensive longitudinal study in the communications industry and those in PR shouldn’t neglect the opportunity to glean insights into the challenges and opportunities facing our profession both now and into the future. 

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