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Employer Branding

Establishing high profile employer branding is the best and most cost-effective way to successfully recruit and retain the best employees.

One of the great challenges for the technology industry in Ireland at present is the ability to attract talented people with relevant technical skills.

A strong employer reputation is created by proactive and sustained communications delivered to audiences both outside and inside your company. Comit has in-depth experience developing PR campaigns which complement the work being carried out by HR but ultimately bring the client’s brand and messaging closer to a much wider audience. A recent PR and digital marketing campaign by Comit directly helped a client to attract 27 new employees into their business in a wide number of key strategic technical and management roles. It also played a key role in monitoring and building loyalty in the existing team.

Internal branding is also a key part of employee retention. Building a brand and culture starts with your internal communication, and keeps your employees informed and engaged. Comit can develop internal PR communications to ensure relationships are developed and nurtured with all key stakeholders, including employees, customers, partners and shareholders. 

 

“Comit has delivered huge exposure for us and its specialism in technology means they can introduce us to the right media.”   Seán Walsh, TERMINALFOUR  

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Latest Blog Post

What I didn’t know about PR before I joined Comit

By Rebecca Hughes Wednesday, 27th March 2019 | 0 comments
When I was considering making the move from journalism to public relations about two years ago, I wasn’t quite sure of how the industry worked, what exactly a role in PR entailed or where that career path might take me.

Love IT: Comit’s Favourite Technology

By comit Thursday, 21st March 2019 | 0 comments
 

The Amazon approach: Using PR for product design

By Catherine Thursday, 28th February 2019 | 0 comments
So many technology companies hoping to follow in the footsteps of industry giants like Amazon don’t realise that one of the secrets to their success is using PR to write the press release before designing the product.

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