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Media Relations

Having a good story to tell or a strong press release written and approved is only half the battle.

You still need to convince media of the merits of the news. That’s where Comit truly excels.  Our deep understanding of technology and business markets combined with our close relationships with relevant media - across national, business, technology and online press - ensures better quality press coverage all the time.

In effect, we work in partnership with business and technology media, providing them with news that is succinct, interesting and always relevant to their readers. Our strong media relationships, built up over many years, means that journalists often come to us for news. We believe this is also quite unique. 

Ultimately, it’s our clients who benefit most from our great media relations as their customers, prospects and employees are all influenced positively by a consistent stream of good news in the press and online.

“Their relationships with our target technology and business media are second to none."   Michael O’Hara, Data Solutions  

case study simply dynamics

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Latest Blog Post

4 PR myths - busted!

By Sarah-Jayne Tobin Tuesday, 19th January 2021 | 0 comments
We are exposed to the fruits of public relations every single day, in every medium -- TV, newspapers, radio, on social media, and in magazines. It’s a growing industry. Never before have so many people and businesses been in the public eye. However, despite views to the contrary, not all PR is good PR!

How to adapt from journalism to a career in PR

By Sarah-Jayne Tobin Tuesday, 22nd December 2020 | 0 comments
A year ago, I decided that after 17 years in broadcast journalism working for Newstalk and RTÉ among others, it was time for a change. I still had a passion for media but wanted to broaden my horizons and deploy my skills in a new environment. Transitioning to the world of PR was the obvious choice as there are many commonalities across both lines of work.  

How to evaluate your PR agency client manager

By Lorcan Byrne Thursday, 26th November 2020 | 0 comments
A 'one-size fits all' approach to client management just doesn’t cut it in today’s highly competitive PR agency landscape. Given the numerous ways that PR can elevate your brand, it is important that PR agency client managers get to work quickly, both in terms of delivering tangible results, but also in terms of complementing a tailored communications strategy with a personable, engaging style of management.

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