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PR Strategy

The foundation for prolonged PR success is built on a defining strategy.

Our communications prowess is bolstered by our deep knowledge of our clients’ services, markets and audience. We understand business and how decisions are made. Our expertise and insights allow us to create powerful content which positions your brand ahead of the competition. We build PR strategies which are fully focused on delivering client growth.

While working closely with technology leaders for sixteen years, Comit has cultivated an uncanny knack for creating insightful and compelling PR strategies. This allows us to build tailored, integrated PR and communications plans that are innovative, impactful and fully measurable.

          Public Relations Strategy, Leo Varadker, Equinix, PR Planning

"By understanding our business objectives and technology services, Comit helped us to create strong and consistent messaging for our customers and the media."   Brian McBride, Data Edge 

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Latest Blog Post

4 PR myths - busted!

By Sarah-Jayne Tobin Tuesday, 19th January 2021 | 0 comments
We are exposed to the fruits of public relations every single day, in every medium -- TV, newspapers, radio, on social media, and in magazines. It’s a growing industry. Never before have so many people and businesses been in the public eye. However, despite views to the contrary, not all PR is good PR!

How to adapt from journalism to a career in PR

By Sarah-Jayne Tobin Tuesday, 22nd December 2020 | 0 comments
A year ago, I decided that after 17 years in broadcast journalism working for Newstalk and RTÉ among others, it was time for a change. I still had a passion for media but wanted to broaden my horizons and deploy my skills in a new environment. Transitioning to the world of PR was the obvious choice as there are many commonalities across both lines of work.  

How to evaluate your PR agency client manager

By Lorcan Byrne Thursday, 26th November 2020 | 0 comments
A 'one-size fits all' approach to client management just doesn’t cut it in today’s highly competitive PR agency landscape. Given the numerous ways that PR can elevate your brand, it is important that PR agency client managers get to work quickly, both in terms of delivering tangible results, but also in terms of complementing a tailored communications strategy with a personable, engaging style of management.

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