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Meet the team

You will find our team to be a very friendly and helpful group of tech oriented PR, digital marketing and marketing communications people.

Our client facing team members have extensive consulting experience working with a world class array of global leaders, high growth Irish exporters and companies focused on the local market. We are steeped in B2B, and all have proven track records helping clients grow their businesses and become market leaders. 

Allan

Managing Director and Founder

Allan has 30 years of experience helping technology oriented organisations grow their business through strategy based PR and marketing communications. Allan has consulted with more than 100 technology oriented companies including PayPal, Cable&Wireless, Ricoh, Avaya, CA Technologies, Halo Business Angel Network, TERMINALFOUR, Equinix, Diaceutics, eir and Data Solutions.

 

He has a passion for helping technology businesses build differentiated and authentic brands through simple, memorable communications.

Before Comit, he was EMEA campaign manager for Oracle. Prior to that, he was marketing manager in the data communications and software sectors with exporters Cornel and Software Dimensions. These experiences taught Allan how PR and marketing can combine to deliver exceptional results when focused on clear business growth objectives. The need for Ireland’s first tech focused PR and marketing communications agency led him to found Comit in 1997. Allan has a degree in business and marketing from University of Limerick, and postgrad diplomas in business planning and marketing strategy from DIT and IMI.

When Allan is not working, he enjoys family time, a weekly game of golf, daily early morning swims and holidays in Strandhill. He would love to have played for Sligo Rovers...if only he was any good!

Barry

Client Director and Board Member
Barry has extensive experience providing strategic and tactical PR and marketing communications services to technology companies in Ireland. He is a co-owner of Comit and has been with the business for 15 years. He is one of Ireland’s most respected corporate PR practitioners, having managed the accounts of some of the largest global technology providers as well as a wide range of successful Irish technology companies.

Barry’s deep understanding of the Irish technology market, exceptional customer service ethos and great media relationships, ensures that he consistently delivers exceptional business results for clients. Before joining Comit, Barry was an account manager with Oracle, working with many high profile corporate clients. He started his career in the publishing industry, learning first-hand how the media works. Barry holds a marketing degree from WIT, and postgrad diplomas in digital marketing and computer science from IMI and UCC respectively.

Outside of work, Barry is most likely to be found on a princess or fairy adventure (he has 3 young daughters!), watching football, or socialising with friends and family. 

Helen

Account Director 

Helen has extensive international journalism, digital marketing, PR and communications experience.

Having started out her career in The Irish Sun, Helen worked as Features Writer for five years before moving to Dubai. There, she was chief correspondent for a content marketing agency, before joining Forbes Middle East as Features Editor.

 

Helen has an English and History degree from UCD and postgraduate qualification in Journalism from Griffith College Dublin. She has a passion for news, media, the arts and travel. If she could sing, Helen would be a West End star.

 

Rebecca 

Account Director

Rebecca has worked in journalism for the last six years and has extensive experience across a number of mediums. Having started out in the digital sphere at Maximum Media, she moved into print and creative communications at Harmonia Publishing before joining Comit.

Throughout her career, she has worked closely with a vast range of clients to produce engaging marketing and advertorial content across both print and digital, including social media.

She prides herself on creating campaigns that deliver a brand’s key messaging. Rebecca’s roles have also seen her writing for a variety of publications and audiences.

Rebecca holds a BA in English Literature and Film from Queens University Belfast and an MA in Journalism from Dublin City University. When she’s not working or putting the final touches to her debut novel, she can be found on the tennis courts or at the cinema.

 

Ruth

Account Manager

Coming from a journalism background, Ruth is always on the lookout for the next story. She holds a BA Degree in Journalism from Dublin City University and has experience writing for a range of publications, from local to national.

Ruth joined Comit from communications consultancy, O’Hea PR, where she worked for five years across a variety of clients and some of Ireland’s biggest brands.

 

Prior to this, she cut her PR teeth with communications agency Purcell Masterson in her native Kilkenny. However, she considers herself an honourary Dub, having lived here for nearly a decade!

Outside the office, Ruth has been bitten by the travel bug and has travelled to over 20 countries (and counting). On home soil, she can be found with her nose in a book or a coffee in her hand.

 

Lauren

Account Executive

Lauren is passionate about storytelling and relationship building. She holds a BA in Communications Studies and an MSc in PR and Strategic Communications from Dublin City University. Before making a move to the PR space, Lauren gained two years of experience in client management and content writing within the recruitment sector.

Outside of the office, Lauren loves to travel and visit friends in Canada. When possible, she returns to her roots in the Sunny Southeast for sea swims.

 

Sarah Hynes

Account Executive

Before joining Comit, Sarah worked in the communications unit of the Department of Children. She also has experience in broadcasting and worked in MidWest Radio, a local station in her native county of Mayo. There, she researched and produced the current affairs programme, managed social media, and did some voice overwork. She has a passion for radio and enjoys listening to podcasts.

 

Sarah graduated with a degree in Journalism and New Media from UL. With a love of feature writing, she likes to find a creative angle in every story. She also holds diplomas in PR and Digital Marketing.

In her spare time, she goes for long walks and always brings her camera, so she doesn’t miss a good photo opportunity! Her dream is that one day Mayo will win the All-Ireland final….within the next 70 years or so.

Debbie

Finance Director

Debbie looks after the administration and financial side of operations.  

She keeps us on the straight and narrow.   Debbie is a graduate of DIT and has a postgraduate diploma in IT. 

Previously Debbie worked in Dublin Business Innovation Centre where she worked directly with new emerging technology companies and Allfinanz where she was a web developer.

 

When Debbie is not in the office she’s usually looking after children and running the family taxi service to soccer, hockey, swimming, kids parties.

 

 

 

“It is great to deal with an agency as proactive as Comit. Their understanding of our industry and their relationships with relevant business and technology media are key."   Helga Muir, Servecentric  

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Latest Blog Post

On May 1st, we intend to be Ireland’s first PR agency to offer a four-day week with full salary to all our teammates. We take a holistic approach to our people and by prioritising everybody’s wellbeing, we can ensure that each individual feels taken care of, engaged and full of positive energy… great for our company, great for our people, great for our clients.

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By Comit Tuesday, 5th April 2022 | 0 comments
Understanding how to maximise SEO is an essential part of any digital PR strategy. As the media landscape has become more digital, public relations and digital marketing activities have become intertwined. Blogging should be an essential element in this.

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By Ruth Marnell Friday, 18th February 2022 | 0 comments
It can be very hard landing that big newspaper interview opportunity, so knowing how to excel in the print interview is critical to ensuring that you get the most from it. If you have a PR agency, they should be able to prepare you to do your best, but if not, these tips should help.

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