“If I was down to my last dollar, I’d spend it on PR,” Bill Gates. PR is one of the best ways to achieve important strategic objectives such as sales growth, customer loyalty, employer branding and brand and business value growth. Like Gates, many believe that effective PR services offer the best return on investment for marketing communications budgets.
If you are a business owner, you may be wondering why you need a PR agency in Dublin. After all, you have a great product or service. Isn't that enough? The truth is, in today's competitive market, and particularly in the fast-evolving technology sector in Ireland, it's not.
Ireland has become a hub for tech companies in recent years, with the indigenous tech sector going from strength-to strength and many international industry giants setting up their European headquarters in the country. These companies are drawn here due to favourable conditions such as a highly skilled workforce, EU membership, and a low corporate tax rate.