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Why hiring a PR agency can boost your brand’s digital presence

By Ruth Marnell Thursday, 20th July 2023 | 0 comments
Filed under: PR, Brand Awareness.
Research has shown that some 86% of marketing professionals use digital or content marketing to increase brand awareness. In today's digital age, having a strong online presence is integral to the success of any brand or business. However, with so many platforms and channels available, it can be overwhelming for companies as they try to navigate the complex world of digital on their own.

How does a PR agency improve brand awareness?

By Aleasha Rafferty Wednesday, 29th March 2023 | 0 comments
Filed under: Irish Technology Sector, Social Media, Public Relations, PR, Brand Awareness.
How can you ever grow your customer base and sales if your target audience doesn't know or trust your brand? A person's ability to recognise a particular company or brand is referred to as brand awareness. Establishing recognition for a business can foster trust, and this trust can make all the difference between a single transaction and a continuous stream of profits from sustained business.