Are you facing challenges in utilising LinkedIn to promote your business? Are your efforts getting lost in a sea of profiles, struggling to connect with the right audience? If so, you might not be fully tapping into LinkedIn's potential for driving business growth, fostering relationships, and generating targeted leads. In a landscape brimming with untapped potential, optimising your approach to LinkedIn is the key to overcoming the frustration of your efforts going unnoticed.
Research has shown that some 86% of marketing professionals use digital or content marketing to increase brand awareness. In today's digital age, having a strong online presence is integral to the success of any brand or business. However, with so many platforms and channels available, it can be overwhelming for companies as they try to navigate the complex world of digital on their own.
How can you ever grow your customer base and sales if your target audience doesn't know or trust your brand? A person's ability to recognise a particular company or brand is referred to as brand awareness. Establishing recognition for a business can foster trust, and this trust can make all the difference between a single transaction and a continuous stream of profits from sustained business.
