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Why should we invest in PR?

By Lauren Reville Friday, 6th August 2021 | 0 comments
Filed under: Social Media, Digital Marketing, Public Relations, Content Marketing, PR.
“What is Public Relations?” “What can PR do for my business?” These are common questions that businesses ask before they embark on a potentially very rewarding investment. In short, Public Relations or PR is a broad set of activities that contributes to an organisation’s communication and overall effectiveness. The practise helps to build relationships between companies and their target audience, establishing trust between the two.

The year that was: Technology PR during COVID

So how has 2021 started for everyone- or do we dare ask?! We normally post our review of the previous year in the first week of January but we got sidetracked with lots of planning meetings and no shortage of exciting client announcements to kick start the new year. We’ve also been interviewing lots of great people for our growing team of technology PR and content specialists at Comit and we’ll have good news to share on that front soon.

How to evaluate your PR agency client manager

By Lorcan Byrne Thursday, 26th November 2020 | 0 comments
Filed under: Digital Marketing, Public Relations, Content Marketing, Crisis Communications, PR, PR study.
A 'one-size fits all' approach to client management just doesn’t cut it in today’s highly competitive PR agency landscape. Given the numerous ways that PR can elevate your brand, it is important that PR agency client managers get to work quickly, both in terms of delivering tangible results, but also in terms of complementing a tailored communications strategy with a personable, engaging style of management.

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