“Yes – I’ve heard of them, they have a great reputation!” That’s what every business wants to hear about themselves, and what every PR agency wants to hear about their client. If you choose the right PR agency, it can make a huge positive impact on your business. This blog contains our top tips to help you find the right PR agency for you. You might be surprised by some.The top 10 tips for choosing the right PR agency for your business:1. Passion“Hire ‘infected’ people who love your product and are passionate about the problem you’re solving,” said Guy Kawasaki, in his amazing book, The Art of The Start. Kawasaki should know as he was the evangelist who successfully launched the Macintosh.
As highlighted in part one of our newsjacking blog series, newsjacking is a PR strategy used to align your brand with current news stories and expand your audience. This blog will look at how to successfully use newsjacking to boost your brand and gain media exposure.
Newsjacking is a PR strategy that you or your PR agency can use to align your brand with a current event or breaking story in the news. Used properly, it allows you to become part of the conversation, gaining wide attention and becoming part of the story. This blog gives you an overview of what newsjacking is – in a PR context - and the key benefits of doing it.
Eight weeks ago, I joined Comit PR agency as an intern as part of my Master’s in Public Relations and Strategic Communications. The internship has been an invaluable learning experience and has given me great exposure to the fast-paced world of Tech PR.
“What is Public Relations?” “What can PR do for my business?”These are common questions that businesses ask before they embark on a potentially very rewarding investment. In short, Public Relations or PR is a broad set of activities that contributes to an organisation’s communication and overall effectiveness. The practise helps to build relationships between companies and their target audience, establishing trust between the two.
Top three reasons to start a podcast:
So how has 2021 started for everyone- or do we dare ask?! We normally post our review of the previous year in the first week of January but we got sidetracked with lots of planning meetings and no shortage of exciting client announcements to kick start the new year. We’ve also been interviewing lots of great people for our growing team of technology PR and content specialists at Comit and we’ll have good news to share on that front soon.
A 'one-size fits all' approach to client management just doesn’t cut it in today’s highly competitive PR agency landscape. Given the numerous ways that PR can elevate your brand, it is important that PR agency client managers get to work quickly, both in terms of delivering tangible results, but also in terms of complementing a tailored communications strategy with a personable, engaging style of management.
Writer and thought leader, Robin S. Sharma once said: “Awareness precedes choice and choice precedes results.” PR is key to enabling you raise that awareness.
A key to building and maintaining your company's reputation is generating media interest in your business. In technology PR, press releases are a great way to announce company news, communicate key messages with your target audience and increase your company’s ability to influence potential customers.