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PR agencies benefit from banned SEO practices

By comit Tuesday, 10th September 2013 | 1 comments
Filed under: Digital Marketing.
New Google algorithms have been widely predicted to kill PR agencies. We disagree. On the contrary, we believe that this change is a boon for good PR. The new webmaster guidelines issued by Google affects optimised anchor text for link building within online news releases. Google states, “Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.”It specifically points to links with optimised anchor text in articles or press releases distributed on other sites which is not good SEO practice.

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