Trying to pick a public relations agency is hard work and trying to choose a tech PR agency can be even trickier because it is such a specialist discipline. Half the battle of successful public relations is the agency you choose and that’s why it’s extremely important to find the right fit for your company.
You can supercharge your digital marketing with email marketing, as the following list of tips and stats shows. Hat tip to Amanda Nelson of Salesforce for compiling this.
New Google algorithms have been widely predicted to kill PR agencies. We disagree. On the contrary, we believe that this change is a boon for good PR.
The new webmaster guidelines issued by Google affects optimised anchor text for link building within online news releases. Google states, “Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.”It specifically points to links with optimised anchor text in articles or press releases distributed on other sites which is not good SEO practice.
