If you had a broken arm you won’t go to an optometrist; you’d go straight to A&E. The same logic applies to technology companies looking to raise their profiles: the best way to get the service you need is through a specialist tech PR agency.
Tech themes of 2017: Our PR clients offer their predictions
Comit’s 2016: A Year in Review
Here at Comit, we’re in slight disbelief that the year has come to a close already. It seems like only yesterday that we were flicking through our 2016 year planner, thinking how far-off even February seemed, let alone December. But with so much happening in the technology world, it’s not surprising that 2016 was a busy – and great – one for us. In fact, it has been our most successful business year date. To give you an idea of what we have been up to (and to jog our own memories), here is a little taste of what the Comit team was up to in 2016.
Thursday evening proved to be a very satisfactory outing for a host of Comit’s Tech PR, Social Media, and Comit360 clients as they saw their hard work and creative, innovative thinking rewarded.
How much do you allocate to your PR and content marketing budget? A study by Google and CEB, B2B Digital Evolution, shows us that the B2B world has changed – because buyer behaviour has changed. The report found that buyers will self-serve 57% of the sales process before engaging with sales. They want to engage with sellers on their terms and at a time of their choosing.
This blog isn’t anything to do with a mission to find new life on the far side of the moon. It’s far more exciting; here’s how to further your career in the world of technology.
Know your client.Each client is different and each client is different in their very own way. One might love an idea for a photoshoot that takes place on a mountain-top with an elephant’s trunk holding their logo while acrobats backflip in the foreground, while another client may quickly backflip away from that same idea. The key is to get to know your client.
Interns, assemble. Starting off your career as an intern won’t be a month-long montage of you picking up dry-cleaning, doing coffee runs or covered in paper-cuts after endless piles of shredding. The role of an intern has evolved. Businesses are competing with one another to hire the best graduates to invest their time and training in. Here are some tips to help you secure the PR internship you’ve always wanted.
With continued expansion of the tech industry in Ireland, Comit takes a look at the importance of public relations, digital marketing and marketing communications in this ever-growing industry.
Welcome to the second instalment of our Digital Spectrum blog series where we discuss content marketing, how it can liven up your website and increase sales potential. Figures show the average website conversion rate from content marketing users is 2.90%, so it’s worth creating strong content.
