“Is PR the same as marketing communications?”: a question that PR professionals are accustomed to hearing when they tell someone they work in public relations. As our world adapts to become a more digitally progressive society, the lines between PR and marketing have blurred. While PR and marketing communications have many similarities – and are often used to complement one another to achieve a similar end goal – there remain some differences.
What's it like to work in PR in Comit?Novelist Anna Sewell said it’s good people that make good places, and I couldn’t agree more. To open a door of an office and be greeted with warmth and genuine interest in your wellbeing is what makes the work-day worthwhile, and let’s face it, more enjoyable. That’s what I’ve always gotten with Comit – a warm welcome topped off with a question about how I am. It makes all the difference and I’ve been lucky to experience that in Comit.
“Yes – I’ve heard of them, they have a great reputation!” That’s what every business wants to hear about themselves, and what every PR agency wants to hear about their client. If you choose the right PR agency, it can make a huge positive impact on your business. This blog contains our top tips to help you find the right PR agency for you. You might be surprised by some.The top 10 tips for choosing the right PR agency for your business:1. Passion“Hire ‘infected’ people who love your product and are passionate about the problem you’re solving,” said Guy Kawasaki, in his amazing book, The Art of The Start. Kawasaki should know as he was the evangelist who successfully launched the Macintosh.
On May 1st, we intend to be Ireland’s first PR agency to offer a four-day week with full salary to all our teammates. We take a holistic approach to our people and by prioritising everybody’s wellbeing, we can ensure that each individual feels taken care of, engaged and full of positive energy… great for our company, great for our people, great for our clients.
It can be very hard landing that big newspaper interview opportunity, so knowing how to excel in the print interview is critical to ensuring that you get the most from it. If you have a PR agency, they should be able to prepare you to do your best, but if not, these tips should help.
As highlighted in part one of our newsjacking blog series, newsjacking is a PR strategy used to align your brand with current news stories and expand your audience. This blog will look at how to successfully use newsjacking to boost your brand and gain media exposure.
Newsjacking is a PR strategy that you or your PR agency can use to align your brand with a current event or breaking story in the news. Used properly, it allows you to become part of the conversation, gaining wide attention and becoming part of the story. This blog gives you an overview of what newsjacking is – in a PR context - and the key benefits of doing it.
Eight weeks ago, I joined Comit PR agency as an intern as part of my Master’s in Public Relations and Strategic Communications. The internship has been an invaluable learning experience and has given me great exposure to the fast-paced world of Tech PR.
In essence, PR professionals strategically plan and use communications to help organisations build relationships with the outside world. They often do this to enable businesses to strengthen their reputations, increase market presence and ultimately grow.
“What is Public Relations?” “What can PR do for my business?”These are common questions that businesses ask before they embark on a potentially very rewarding investment. In short, Public Relations or PR is a broad set of activities that contributes to an organisation’s communication and overall effectiveness. The practise helps to build relationships between companies and their target audience, establishing trust between the two.