First of all, we would like to take this opportunity to wish everyone a very Happy New Year as we look forward to 2024 with a renewed sense of purpose, enthusiasm and optimism.
Dublin is a city that is known for its rich history, vibrant culture, and friendly people. However, it’s also a city that has become a hub for technology and innovation. This makes it the perfect place from which to grow our tech PR agency as it keeps us close to the beating heart of all this exciting action.
Research has shown that some 86% of marketing professionals use digital or content marketing to increase brand awareness. In today's digital age, having a strong online presence is integral to the success of any brand or business. However, with so many platforms and channels available, it can be overwhelming for companies as they try to navigate the complex world of digital on their own.
“Please think about the journalist you are reaching. S/he is reading 100 PR pitches a day,” Derek Thompson, staff writer, The Atlantic.
“If I was down to my last dollar, I’d spend it on PR,” Bill Gates. PR is one of the best ways to achieve important strategic objectives such as sales growth, customer loyalty, employer branding and brand and business value growth. Like Gates, many believe that effective PR services offer the best return on investment for marketing communications budgets.
If you are a business owner, you may be wondering why you need a PR agency in Dublin. After all, you have a great product or service. Isn't that enough? The truth is, in today's competitive market, and particularly in the fast-evolving technology sector in Ireland, it's not.
Ireland has become a hub for tech companies in recent years, with the indigenous tech sector going from strength-to strength and many international industry giants setting up their European headquarters in the country. These companies are drawn here due to favourable conditions such as a highly skilled workforce, EU membership, and a low corporate tax rate.
How can you ever grow your customer base and sales if your target audience doesn't know or trust your brand? A person's ability to recognise a particular company or brand is referred to as brand awareness. Establishing recognition for a business can foster trust, and this trust can make all the difference between a single transaction and a continuous stream of profits from sustained business.
Are you looking for a way to not only drive success for your business, but also make a positive impact on the environment and society? Look no further than an Environmental, Social and Governance (ESG) strategy.
Your employer brand is the most important tool in your armory when it comes to attracting and retaining the best talent. The popularity of hybrid working, the rise of the four-day work week and the increase in job opportunities in Ireland towards achieving full employment, all mean that your employer brand must be a leader in your space so that you can compete for increasingly scarce talent.