Eight weeks ago, I joined Comit as an intern as part of my Master’s in Public Relations and Strategic Communications. The internship has been an invaluable learning experience and has given me great exposure to the fast-paced world of Tech PR.
In essence, PR professionals strategically plan and use communications to help organisations build relationships with the outside world. They often do this to enable businesses to strengthen their reputations, increase market presence and ultimately grow.
“What is Public Relations?” “What can PR do for my business?”
These are common questions that businesses ask before they embark on a potentially very rewarding investment. In short, Public Relations or PR is a broad set of activities that contributes to an organisation’s communication and overall effectiveness. The practise helps to build relationships between companies and their target audience, establishing trust between the two.
Top three reasons to start a podcast:
You would be forgiven for thinking that a PR agency is a PR agency, no matter the industry or area, and this is true to a certain extent. However, there are many different types of PR to consider: B2B PR (business-to-business) B2C PR (business-to-consumer) internal, public affairs, crisis management, publicity… the list goes on! And while many of the necessary skills are transferrable, moving between these areas can mean big changes.
When you aren’t used to being in the spotlight, media interviews can be a daunting and sometimes stressful prospect. But that doesn’t have to be the case, and that is where we come in. As one of Ireland’s top tech PR agencies, we can show you that with a little skill and savvy, you can turn an interview with an intrepid reporter into a PR coup, turning you into a thought leader and increasing your brand awareness.
PR is an amazing tool to let people know about your brand. Comit has been in the business for more than two decades yet one of the most common questions we get is – how to choose the right PR agency. We’ve heard it at meetings, events and while networking with people who don’t have a PR agency.
It’s been a long ol’ year and it’s not over yet! As Ireland’s leading tech PR agency, we’ve had an exceptionally busy 12 months helping our clients help their clients with connectivity, innovation and digital transformation - all essential for life in lockdown. Whether it’s for work or socialising, tech has never been more important in our daily lives. Our team has put together a list of their favourite pieces of technology that has made these lockdowns that little bit easier to get through.
We are exposed to the fruits of public relations every single day, in every medium -- TV, newspapers, radio, on social media, and in magazines. It’s a growing industry. Never before have so many people and businesses been in the public eye. However, despite views to the contrary, not all PR is good PR!
A year ago, I decided that after 17 years in broadcast journalism working for Newstalk and RTÉ among others, it was time for a change. I still had a passion for media but wanted to broaden my horizons and deploy my skills in a new environment. Transitioning to the world of PR was the obvious choice as there are many commonalities across both lines of work.