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How to adapt from journalism to a career in PR

By Sarah-Jayne Tobin Tuesday, 22nd December 2020 | 0 comments
Filed under: Irish Technology Sector, Public Relations, Crisis Communications, PR, PR study.
A year ago, I decided that after 17 years in broadcast journalism working for Newstalk and RTÉ among others, it was time for a change. I still had a passion for media but wanted to broaden my horizons and deploy my skills in a new environment. Transitioning to the world of PR was the obvious choice as there are many commonalities across both lines of work.  

How to evaluate your PR agency client manager

By Lorcan Byrne Thursday, 26th November 2020 | 0 comments
Filed under: Digital Marketing, Public Relations, Content Marketing, Crisis Communications, PR, PR study.
A 'one-size fits all' approach to client management just doesn’t cut it in today’s highly competitive PR agency landscape. Given the numerous ways that PR can elevate your brand, it is important that PR agency client managers get to work quickly, both in terms of delivering tangible results, but also in terms of complementing a tailored communications strategy with a personable, engaging style of management.

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