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PR agency insights: Excelling in print media interviews

By Ruth Marnell Friday, 18th February 2022 | 0 comments
Filed under: Public Relations, PR.
It can be very hard landing that big newspaper interview opportunity, so knowing how to excel in the print interview is critical to ensuring that you get the most from it. If you have a PR agency, they should be able to prepare you to do your best, but if not, these tips should help.

What is newsjacking and how it helps PR?

By Lauren Reville - Comit Tuesday, 23rd November 2021 | 0 comments
Filed under: Social Media, Digital Marketing, Public Relations, PR.
Newsjacking is a PR strategy that you or your PR agency can use to align your brand with a current event or breaking story in the news. Used properly, it allows you to become part of the conversation, gaining wide attention and becoming part of the story. This blog gives you an overview of what newsjacking is – in a PR context - and the key benefits of doing it.

My PR Internship in Comit

By Lauren Reville - Comit Monday, 6th September 2021 | 0 comments
Filed under: Digital Marketing, Public Relations, PR.
Eight weeks ago, I joined Comit PR agency as an intern as part of my Master’s in Public Relations and Strategic Communications. The internship has been an invaluable learning experience and has given me great exposure to the fast-paced world of Tech PR.

What skills do I need to work in PR?

By Lauren Reville - Comit Friday, 27th August 2021 | 0 comments
Filed under: Public Relations, PR.
In essence, PR professionals strategically plan and use communications to help organisations build relationships with the outside world. They often do this to enable businesses to strengthen their reputations, increase market presence and ultimately grow. 

Why should we invest in PR?

By Lauren Reville Friday, 6th August 2021 | 0 comments
Filed under: Social Media, Digital Marketing, Public Relations, Content Marketing, PR.
“What is Public Relations?” “What can PR do for my business?”These are common questions that businesses ask before they embark on a potentially very rewarding investment. In short, Public Relations or PR is a broad set of activities that contributes to an organisation’s communication and overall effectiveness. The practise helps to build relationships between companies and their target audience, establishing trust between the two.

The big move to a Tech PR Agency

By Ruth Marnell Thursday, 1st July 2021 | 0 comments
Filed under: Irish Technology Sector, Public Relations, PR.
You would be forgiven for thinking that a PR agency is a PR agency, no matter the industry or area, and this is true to a certain extent. However, there are many different types of PR to consider: B2B PR (business-to-business) B2C PR (business-to-consumer) internal, public affairs, crisis management, publicity… the list goes on! And while many of the necessary skills are transferrable, moving between these areas can mean big changes.

PR Insights: How do I get the most out of media interviews?

By comit Monday, 31st May 2021 | 0 comments
Filed under: Irish Technology Sector, Public Relations, Crisis Communications, PR.
 When you aren’t used to being in the spotlight, media interviews can be a daunting and sometimes stressful prospect. But that doesn’t have to be the case, and that is where we come in. As one of Ireland’s top tech PR agencies, we can show you that with a little skill and savvy, you can turn an interview with an intrepid reporter into a PR coup, turning you into a thought leader and increasing your brand awareness.

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