As highlighted in part one of our newsjacking blog series, newsjacking is a PR strategy used to align your brand with current news stories and expand your audience. This blog will look at how to successfully use newsjacking to boost your brand and gain media exposure.
Newsjacking is a PR strategy that you or your PR agency can use to align your brand with a current event or breaking story in the news. Used properly, it allows you to become part of the conversation, gaining wide attention and becoming part of the story. This blog gives you an overview of what newsjacking is – in a PR context - and the key benefits of doing it.
A month ago, I travelled from Galway to Dublin to meet my colleagues and visit the Comit office for the first time since I joined the team in February.
Eight weeks ago, I joined Comit as an intern as part of my Master’s in Public Relations and Strategic Communications. The internship has been an invaluable learning experience and has given me great exposure to the fast-paced world of Tech PR.
In essence, PR professionals strategically plan and use communications to help organisations build relationships with the outside world. They often do this to enable businesses to strengthen their reputations, increase market presence and ultimately grow.
“What is Public Relations?” “What can PR do for my business?”
These are common questions that businesses ask before they embark on a potentially very rewarding investment. In short, Public Relations or PR is a broad set of activities that contributes to an organisation’s communication and overall effectiveness. The practise helps to build relationships between companies and their target audience, establishing trust between the two.
Top three reasons to start a podcast:
You would be forgiven for thinking that a PR agency is a PR agency, no matter the industry or area, and this is true to a certain extent. However, there are many different types of PR to consider: B2B PR (business-to-business) B2C PR (business-to-consumer) internal, public affairs, crisis management, publicity… the list goes on! And while many of the necessary skills are transferrable, moving between these areas can mean big changes.
The risk of a cyber-attack can never be 100% eliminated in a digital world, but it can be minimised and planned for. The recent cyberattack on Ireland’s Health Service Executive (HSE) has destroyed the IT systems exposing the public stakeholders and government to a higher degree of cyber threats. The fact is, both big and small businesses are at a risk, and business leaders have a responsibility to plan for the inevitable.
When you aren’t used to being in the spotlight, media interviews can be a daunting and sometimes stressful prospect. But that doesn’t have to be the case, and that is where we come in. As one of Ireland’s top tech PR agencies, we can show you that with a little skill and savvy, you can turn an interview with an intrepid reporter into a PR coup, turning you into a thought leader and increasing your brand awareness.