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Inside Comit: A peek into the world of PR

By Aleasha Rafferty Monday, 13th May 2024 | 0 comments
Filed under: Public Relations, PR, Tech PR.
Since I joined Comit, I’ve been privileged to witness and contribute to the very exciting and fast changing technology ecosystem, while gaining firsthand insights into some of the world’s most innovative companies. I’ve also acquired lots of new PR, communications and digital skills, and gained invaluable experiences along the way. Through this blog, I hope to give readers my own personal insights into working in a vibrant tech PR agency like Comit.

Effective PR strategies for building relationships with stakeholders

In the realm of public relations, effective stakeholder relationships are akin to the foundation of a sturdy fortress. Just like every brick plays a crucial role in fortifying the structure, stakeholders – be they investors, employees, customers, or the broader community – are vital components in shaping an organisation's trajectory. Therefore, mastering the art of stakeholder engagement becomes not just a strategic choice but an imperative for organisational success. In this blog, we delve into the intricacies of stakeholder relationships and explore tactics and techniques for nurturing relationships with them.

PR retainer fees in Dublin: How much should I budget?

By Allan Chapman Monday, 29th May 2023 | 0 comments
Filed under: Irish Technology Sector, Public Relations, PR.
“If I was down to my last dollar, I’d spend it on PR,” Bill Gates. PR is one of the best ways to achieve important strategic objectives such as sales growth, customer loyalty, employer branding and brand and business value growth. Like Gates, many believe that effective PR services offer the best return on investment for marketing communications budgets.

How can I master media relations?

By Aleasha Rafferty Thursday, 27th April 2023 | 0 comments
Filed under: Public Relations, Media relations.
In today’s competitive business landscape, media relations can provide benefits that no other marketing activity can match. Media relations is the process of managing the relationship between an organisation and journalists or media outlets. The purpose of media relations is to create and sustain a favourable connection between an organisation and the media.

How does a PR agency improve brand awareness?

By Aleasha Rafferty Wednesday, 29th March 2023 | 0 comments
Filed under: Irish Technology Sector, Social Media, Public Relations, PR, Brand Awareness.
How can you ever grow your customer base and sales if your target audience doesn't know or trust your brand? A person's ability to recognise a particular company or brand is referred to as brand awareness. Establishing recognition for a business can foster trust, and this trust can make all the difference between a single transaction and a continuous stream of profits from sustained business.

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