How much do you allocate to your PR and content marketing budget? A study by Google and CEB, B2B Digital Evolution, shows us that the B2B world has changed – because buyer behaviour has changed. The report found that buyers will self-serve 57% of the sales process before engaging with sales. They want to engage with sellers on their terms and at a time of their choosing.
Imagine, for a moment, a typical PR agency. Bustling corridors filled with people in sharp suits, ready to spring into action and represent whoever, whenever. A client roster consisting of hundreds of top tier companies from all corners of industry, a huge staff with glittering PR accreditations; if you were looking for a company to represent you, surely this would be it… Or would it? What if, with so many clients to cater to, from so many different industries, something got lost along the way?
At Comit, Ireland’s leading technology PR and marketing communications agency, we do things a little differently. We’re a small team specialising in tech PR, so you know you’re always getting the best service with a personal touch. As well as that, we come from a variety of backgrounds, with extensive experience in areas such as PR and communications, journalism, tech and event management. Our expertise, coupled with our specialist knowledge of tech PR and passion for client growth, means that with Comit nothing ever gets lost along the way, and we always exceed our clients’ expectations.
Ireland is experiencing a tech and digital explosion. New tech start-ups are popping up every day, while increasingly, large multinationals are choosing Ireland as their European hub. It’s a fascinating time and an exciting place to be—what ambitious PR professional looking to build a career wouldn't want to be a part of that?
At Comit, we’re lucky to be able to say that we are right there in the middle of it. From multinational giants to Irish-born start-ups, through tech PR and marketing, we help clients grow and pride ourselves on being a part of their success stories. It is witnessing that success that drives the Comit team.
This blog isn’t anything to do with a mission to find new life on the far side of the moon. It’s far more exciting; here’s how to further your career in the world of technology.
Know your client.Each client is different and each client is different in their very own way. One might love an idea for a photoshoot that takes place on a mountain-top with an elephant’s trunk holding their logo while acrobats backflip in the foreground, while another client may quickly backflip away from that same idea. The key is to get to know your client.
Interns, assemble. Starting off your career as an intern won’t be a month-long montage of you picking up dry-cleaning, doing coffee runs or covered in paper-cuts after endless piles of shredding. The role of an intern has evolved. Businesses are competing with one another to hire the best graduates to invest their time and training in. Here are some tips to help you secure the PR internship you’ve always wanted.
With continued expansion of the tech industry in Ireland, Comit takes a look at the importance of public relations, digital marketing and marketing communications in this ever-growing industry.
Maintaining a balance of traditional PR and digital PR in your company’s strategy is extremely important. It isn’t as delicate an operation as cooking to Heston Blumenthal’s standards, however it requires a fine level of experience, skill and knowledge in both elements of PR.
PR offers great opportunities to build a truly exciting, fast moving and dynamic career, but before you go off and book yourself onto the next Public Relations Masters programme, you might take a minute to consider if you REALLY have the right ‘stuff’ for a great career in PR.
There is a lot of competition to reach customers in the vast mall of the internet. Positive reviews and ratings can make the sales process shorter and increase the reputation and trustworthiness of your brand. This is why testimonials are an invaluable asset when it comes to encouraging people to buy your product or service.