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The difference between PR and Marketing Communications

By Aleasha Rafferty Wednesday, 9th November 2022 | 0 comments
Filed under: Public Relations, PR, Marketing Communications.
“Is PR the same as marketing communications?”: a question that PR professionals are accustomed to hearing when they tell someone they work in public relations. As our world adapts to become a more digitally progressive society, the lines between PR and marketing have blurred. While PR and marketing communications have many similarities – and are often used to complement one another to achieve a similar end goal – there remain some differences.

Working in PR in Comit

By Sarah Hynes Tuesday, 4th October 2022 | 0 comments
Filed under: Irish Technology Sector, Public Relations, Technology Start-ups, PR.
What's it like to work in PR in Comit?Novelist Anna Sewell said it’s good people that make good places, and I couldn’t agree more. To open a door of an office and be greeted with warmth and genuine interest in your wellbeing is what makes the work-day worthwhile, and let’s face it, more enjoyable. That’s what I’ve always gotten with Comit – a warm welcome topped off with a question about how I am. It makes all the difference and I’ve been lucky to experience that in Comit.

How to choose the right PR agency

By Comit Monday, 5th September 2022 | 0 comments
Filed under: Irish Technology Sector, Social Media, Digital Marketing, Public Relations, PR.
“Yes – I’ve heard of them, they have a great reputation!” That’s what every business wants to hear about themselves, and what every PR agency wants to hear about their client. If you choose the right PR agency, it can make a huge positive impact on your business. This blog contains our top tips to help you find the right PR agency for you. You might be surprised by some.The top 10 tips for choosing the right PR agency for your business:1. Passion“Hire ‘infected’ people who love your product and are passionate about the problem you’re solving,” said Guy Kawasaki, in his amazing book, The Art of The Start. Kawasaki should know as he was the evangelist who successfully launched the Macintosh.

Comit is Ireland’s first PR agency to announce a four-day week

By Allan Chapman Wednesday, 6th April 2022 | 0 comments
Filed under: Public Relations, PR.
On May 1st, we intend to be Ireland’s first PR agency to offer a four-day week with full salary to all our teammates. We take a holistic approach to our people and by prioritising everybody’s wellbeing, we can ensure that each individual feels taken care of, engaged and full of positive energy… great for our company, great for our people, great for our clients.

PR agency insights: Excelling in print media interviews

By Ruth Marnell Friday, 18th February 2022 | 0 comments
Filed under: Public Relations, PR.
It can be very hard landing that big newspaper interview opportunity, so knowing how to excel in the print interview is critical to ensuring that you get the most from it. If you have a PR agency, they should be able to prepare you to do your best, but if not, these tips should help.

What is newsjacking and how it helps PR?

By Lauren Reville - Comit Tuesday, 23rd November 2021 | 0 comments
Filed under: Social Media, Digital Marketing, Public Relations, PR.
Newsjacking is a PR strategy that you or your PR agency can use to align your brand with a current event or breaking story in the news. Used properly, it allows you to become part of the conversation, gaining wide attention and becoming part of the story. This blog gives you an overview of what newsjacking is – in a PR context - and the key benefits of doing it.

My PR Internship in Comit

By Lauren Reville - Comit Monday, 6th September 2021 | 0 comments
Filed under: Digital Marketing, Public Relations, PR.
Eight weeks ago, I joined Comit PR agency as an intern as part of my Master’s in Public Relations and Strategic Communications. The internship has been an invaluable learning experience and has given me great exposure to the fast-paced world of Tech PR.

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