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How PR helps SEO

By Catherine Coffey Wednesday, 27th November 2019 | 0 comments
Filed under: Irish Technology Sector, Social Media, Digital Marketing, Public Relations, Content Marketing, PR.
A recent survey of Google searchers found that three quarters (75%) of respondents don’t pass the first page of Google results to find an answer to their query. Many of these clicks are being made by your potential buyers, maybe even your current customers. To stay competitive and generate leads, therefore, businesses need to ensure that they are on the first page of Google. The surprise for many is that PR – when done using proper SEO techniques – can be the most powerful tool to enable companies nab many of the influential links on Google’s first page.    

5 ways to measure the impact of public relations

By Catherine Friday, 28th June 2019 | 0 comments
Filed under: Social Media, Digital Marketing, Public Relations, PR, PR study.
How important is it to measure public relations? Well, without it, PR professionals can’t determine which aspects of a strategy have worked and which haven’t quite had the desired impact. Public relations measurement is important both during and after a campaign as it gives PR professionals benchmarks to work from and allows them to adapt the approach.

A case study of communications excellence

The Comit team was delighted to see our client, DataSolutions, being recognised with the Communications Excellence Award at this year’s Tech Excellence Awards for an integrated PR, digital and marketing campaign promoting its hugely successful Secure Computing Forum 2018. Collaboration is a key pillar of what Comit, as a PR company does, and we were thrilled to be a central contributor to helping raise awareness of the Forum through this integrated PR and marketing campaign.

Five ways leading technology companies use PR

The world’s leading technology companies have managed to leverage their brand and reputation to attract and retain top talent as well as grow their businesses. Tech giants like PayPal, Google and Apple have some of the best-known company cultures, service and product offerings, and brightest minds. Arguably, what sets them apart from other technology companies is the way they communicate their message through the clever use of PR. Here’s how you can follow in their footsteps and emulate the success of these technology companies:

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