As the new year and new decade begin, we’re very much looking forward to the technology PR news opportunities ahead at Comit HQ. While there are some clouds on the horizon, most of our clients are optimistic for growth and continued success.
PR in Ireland is a fast-paced industry. With the dawn of digital and an ever-changing Irish media landscape, it can be challenging to stay abreast of all that’s going on.
A recent survey of Google searchers found that three quarters (75%) of respondents don’t pass the first page of Google results to find an answer to their query. Many of these clicks are being made by your potential buyers, maybe even your current customers. To stay competitive and generate leads, therefore, businesses need to ensure that they are on the first page of Google. The surprise for many is that PR – when done using proper SEO techniques – can be the most powerful tool to enable companies nab many of the influential links on Google’s first page.
The world’s top companies use online PR to improve their business reputation, support their digital marketing and grow. It is a technique, which when done correctly, can make a significant impact on brand presence, international PR, attracting talent and generating leads.
How important is it to measure public relations? Well, without it, PR professionals can’t determine which aspects of a strategy have worked and which haven’t quite had the desired impact. Public relations measurement is important both during and after a campaign as it gives PR professionals benchmarks to work from and allows them to adapt the approach.
The Comit team was delighted to see our client, DataSolutions, being recognised with the Communications Excellence Award at this year’s Tech Excellence Awards for an integrated PR, digital and marketing campaign promoting its hugely successful Secure Computing Forum 2018. Collaboration is a key pillar of what Comit, as a PR company does, and we were thrilled to be a central contributor to helping raise awareness of the Forum through this integrated PR and marketing campaign.
The world’s leading technology companies have managed to leverage their brand and reputation to attract and retain top talent as well as grow their businesses. Tech giants like PayPal, Google and Apple have some of the best-known company cultures, service and product offerings, and brightest minds. Arguably, what sets them apart from other technology companies is the way they communicate their message through the clever use of PR. Here’s how you can follow in their footsteps and emulate the success of these technology companies:
Company blogs have been around for years now. However, while many organisations have blogs, they can end up neglected or aren’t used to their full potential. There are so many advantages to leveraging the power of blogs. Current and potential customers can get to know more about you and your services while prospective employees can gain an insight into your company culture and workplace atmosphere.
When I was considering making the move from journalism to public relations about two years ago, I wasn’t quite sure of how the industry worked, what exactly a role in PR entailed or where that career path might take me.