When I was considering making the move from journalism to public relations about two years ago, I wasn’t quite sure of how the industry worked, what exactly a role in PR entailed or where that career path might take me.
With the awards season in Hollywood in full swing, we thought we would reflect upon the ways businesses can leverage industry awards. There are numerous benefits to being shortlisted or winning an industry award, from media coverage to employer branding. Below, we’ve outlined some of the advantages that come from winning an industry award, as well our six top tips and tricks to secure a spot on that coveted shortlist.
8 more public relations books for PR professionals (Part two)
Despite all of the technological advances that have taken place in recent years, books still remain a key resource for understanding what’s going on in an industry. We outlined some of the best reading materials for staying up-to-date with the communications and PR world in our blog - 8 books for PR Professionals. Given the pace at which things in the public relations industry move, we thought we’d share some additional recommendations that will keep you in the loop with the latest insights from both professionals and academics. Here are eight of the best PR books to add to your reading list.
How the changing media landscape will affect Public Relations
“A few years ago, it was easy to imagine that newspapers were becoming irrelevant in a digital culture. This has been disproved in the most disturbing way. If an independent press no longer matters, why is it being attacked so relentlessly by reactionary and authoritarian governments and movements all the way from the US to Russia?” The Irish Times on Journalism Matters
Stellar photography transforms PR campaigns. When it comes to coverage, a great photo can be the difference between your story landing the front-page of a publication or not being featured at all. Whether it’s launching a new product or announcing the latest recruit, it’s important to understand what type of photo a journalist will want to feature in their publication. This can be key in increasing exposure which is so important for public relations professionals.
Attending lavish corporate events, going on press junkets and getting a load of freebies along the way – that’s the life of a PR professional in a nutshell, right? Well, not really. While we’re not ones to shy away from a good old-fashioned soiree, there is quite a bit more to daily life in a tech PR agency. And if you’re results-driven, it makes it a lot more rewarding.
In part one of our recommended podcasts blog, we looked at some great podcasts to help PR professionals keep up-to-date with the latest trends in their given industry. In our second instalment, we’re highlighting some of the best content creation and technology podcasts for those looking to understand the digital landscape better. In no particular order, here are 10 more entertaining and insightful podcast series to listen to…
20 great podcasts for PR and marketing pros: Part One
There is no doubt that podcasts have had a surge in popularity in recent years. Whether it’s for comedic relief while you’re exercising or keeping up with current affairs on your daily commute, there is a podcast out there for everyone. Savvy PR professionals are always on the lookout for the latest industry insights and ideas, and PR podcasts are a great means of staying at the leading edge of trends. We’ve put together a list of 20 of the best public relations and marketing podcasts for Irish PR pros. In no particular order, this is the first installement. More to follow later in the week.
Marketing guru Philip Kotler has proven that consumers are five times more likely to be influenced by editorial copy than by advertising. Does this mean that PR and earned – rather than paid media – deliver the best brand impact?
