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Engaging with the customer: The power of testimonials

By Comit Thursday, 4th December 2014 | 0 comments
Filed under: Social Media, Digital Marketing, Public Relations, Content Marketing.
There is a lot of competition to reach customers in the vast mall of the internet. Positive reviews and ratings can make the sales process shorter and increase the reputation and trustworthiness of your brand.  This is why testimonials are an invaluable asset when it comes to encouraging people to buy your product or service.

The Digital Spectrum – Effective Content Marketing

By Comit Wednesday, 5th November 2014 | 0 comments
Filed under: Irish Technology Sector, Social Media, Digital Marketing, Public Relations, Content Marketing.
Welcome to the second instalment of our Digital Spectrum blog series where we discuss content marketing, how it can liven up your website and increase sales potential. Figures show the average website conversion rate from content marketing users is 2.90%, so it’s worth creating strong content.

Social Media – time for B2B businesses to get on board?

By comit Friday, 30th August 2013 | 0 comments
Filed under: Social Media.
One of our clients recently featured in the Guardian talking about the impact of proactive social media campaigns as a B2B business. Chas Moloney, marketing director of Ricoh UK and Ireland, was quoted as saying, "We have a complicated story to tell, working in multiple markets and sectors. Social media has allowed us to tell that story. We have doubled visitors to our blog and corporate website. Social media channels such as LinkedIn have enabled us to engage with existing customers."

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