Maintaining a balance of traditional PR and digital PR in your company’s strategy is extremely important. It isn’t as delicate an operation as cooking to Heston Blumenthal’s standards, however it requires a fine level of experience, skill and knowledge in both elements of PR.
PR offers great opportunities to build a truly exciting, fast moving and dynamic career, but before you go off and book yourself onto the next Public Relations Masters programme, you might take a minute to consider if you REALLY have the right ‘stuff’ for a great career in PR.
There is a lot of competition to reach customers in the vast mall of the internet. Positive reviews and ratings can make the sales process shorter and increase the reputation and trustworthiness of your brand. This is why testimonials are an invaluable asset when it comes to encouraging people to buy your product or service.
Advertising is nothing new. There’s a whole TV show about it. Everyone is familiar with the impact a full page advertisement in a national newspaper or 30 seconds of clear messaging on a well-received radio programme has.
Welcome to the fourth instalment in our five part series covering the Digital Spectrum. This time, we discuss Search Engine Optimisation (SEO) and the difference it can make to your website and your business.
Social media is not just for digital natives who document their every move in 140 characters or less.
Welcome to the second instalment of our Digital Spectrum blog series where we discuss content marketing, how it can liven up your website and increase sales potential. Figures show the average website conversion rate from content marketing users is 2.90%, so it’s worth creating strong content.
Welcome to Comit’s new blog series on best practice in digital marketing in the B2B technology sector.
One of our clients recently featured in the Guardian talking about the impact of proactive social media campaigns as a B2B business. Chas Moloney, marketing director of Ricoh UK and Ireland, was quoted as saying, "We have a complicated story to tell, working in multiple markets and sectors. Social media has allowed us to tell that story. We have doubled visitors to our blog and corporate website. Social media channels such as LinkedIn have enabled us to engage with existing customers."
