“What is Public Relations?” “What can PR do for my business?”
These are common questions that businesses ask before they embark on a potentially very rewarding investment. In short, Public Relations or PR is a broad set of activities that contributes to an organisation’s communication and overall effectiveness. The practise helps to build relationships between companies and their target audience, establishing trust between the two.
Top three reasons to start a podcast:
It’s been a long ol’ year and it’s not over yet! As Ireland’s leading tech PR agency, we’ve had an exceptionally busy 12 months helping our clients help their clients with connectivity, innovation and digital transformation - all essential for life in lockdown. Whether it’s for work or socialising, tech has never been more important in our daily lives. Our team has put together a list of their favourite pieces of technology that has made these lockdowns that little bit easier to get through.
So how has 2021 started for everyone- or do we dare ask?! We normally post our review of the previous year in the first week of January but we got sidetracked with lots of planning meetings and no shortage of exciting client announcements to kick start the new year. We’ve also been interviewing lots of great people for our growing team of technology PR and content specialists at Comit and we’ll have good news to share on that front soon.
We are exposed to the fruits of public relations every single day, in every medium -- TV, newspapers, radio, on social media, and in magazines. It’s a growing industry. Never before have so many people and businesses been in the public eye. However, despite views to the contrary, not all PR is good PR!
Writer and thought leader, Robin S. Sharma once said: “Awareness precedes choice and choice precedes results.” PR is key to enabling you raise that awareness.
Positive company culture has a transformative impact on organisations. What was once a “nice-to-have” has become a necessity. You might be surprised to know that your PR agency can make a significant impact on your company culture, and as culture affects every aspect of businesses, this is worthy of consideration.
With the world of social media, 24-hour news cycles and digital desks, Public Relations has gone through a transformation in recent years. However, the PR tools that you need for a successful campaign have remained largely unchanged.
As the new year and new decade begin, we’re very much looking forward to the technology PR news opportunities ahead at Comit HQ. While there are some clouds on the horizon, most of our clients are optimistic for growth and continued success.
PR in Ireland is a fast-paced industry. With the dawn of digital and an ever-changing Irish media landscape, it can be challenging to stay abreast of all that’s going on.