To speak, or not to speak – that is the question facing business leaders and communications teams when it comes to sustainability. To speak risks being scrutinised and accused of greenwashing, to choose to stay quiet – commonly known as greenhushing – means intentional underreporting of green credentials and a lack of active participation in the global corporate drive for climate action.
54% of Irish businesses lost customers in 2022 due to dissatisfaction with their sustainability efforts. That's 13% higher than the global average of 41%. This is according to Expleo's Business Transformation Index (BTI) 2023 Ireland spotlight report. But here's the deal, becoming sustainable might feel like an insurmountable mountain, but even the tiniest steps can lead to profound change. The time to act is now. Dive into our treasure trove of practical insights from a sustainable PR agency and transform your office into an eco-friendly haven. Ready to lead the charge in the green revolution? Keep reading!
