PR is an amazing tool to let people know about your brand. Comit has been in the business for more than two decades yet one of the most common questions we get is – how to choose the right PR agency. We’ve heard it at meetings, events and while networking with people who don’t have a PR agency.
So how has 2021 started for everyone- or do we dare ask?! We normally post our review of the previous year in the first week of January but we got sidetracked with lots of planning meetings and no shortage of exciting client announcements to kick start the new year. We’ve also been interviewing lots of great people for our growing team of technology PR and content specialists at Comit and we’ll have good news to share on that front soon.
As the new year and new decade begin, we’re very much looking forward to the technology PR news opportunities ahead at Comit HQ. While there are some clouds on the horizon, most of our clients are optimistic for growth and continued success.
As Ireland’s leading technology PR agency, we have seen the industry thrive in recent years. We have helped to build and maintain reputations of some of the most successful Irish and global tech companies.
Expanding your business into new markets is no mean feat. Whether your company is export-driven or wants to enter new markets, there is a lot to think about – from identifying new distribution channels to gaining market share from competitors. International PR can play a key role in helping you achieve your goals.
The world’s leading technology companies have managed to leverage their brand and reputation to attract and retain top talent as well as grow their businesses. Tech giants like PayPal, Google and Apple have some of the best-known company cultures, service and product offerings, and brightest minds. Arguably, what sets them apart from other technology companies is the way they communicate their message through the clever use of PR. Here’s how you can follow in their footsteps and emulate the success of these technology companies:
So many technology companies hoping to follow in the footsteps of industry giants like Amazon don’t realise that one of the secrets to their success is using PR to write the press release before designing the product.
How Ireland has become the leading tech hub of Europe
Ireland has become synonymous with technology over recent years. With more than 20 years’ experience as a technology PR company, Comit has seen this sector explode in Ireland. Technology has been central to growing the Irish economy and bringing unemployment to a low of 5.4% - a figure that hasn’t been seen since before the recession.
Six ways a PR agency can grow your SME
Every organisation, no matter how large or small, is reliant on its reputation for success and survival. Public relations isn’t just for multinationals and large organisations, PR works equally well for small and medium sized enterprises (SMEs). According to the Chartered Institute of Public Relations, PR is about reputation; the result of what you do, what you say and what others say about you. Things relevant to every business.