Welcome to Comit’s new blog series on best practice in digital marketing in the B2B technology sector.
Trying to pick a public relations agency is hard work and trying to choose a tech PR agency can be even trickier because it is such a specialist discipline. Half the battle of successful public relations is the agency you choose and that’s why it’s extremely important to find the right fit for your company.
I am a junior account executive with Comit and this is my first job in the world of tech PR and what an introduction I’ve received. I decided to write this blog to give others with an interest in working in PR an insight into life within a tech PR agency in Dublin and the fun I’ve had so far. To say I’ve learned a lot since I started working here would be an understatement but the learning curve has become a little less steep because of the mentoring, training and support I’ve received from the Comit team.
Every industry has had to adapt to changes in modern technology and PR is no exception. As an industry that is based upon communicating with a diverse audience, public relations needs to be embedded in the platforms and language these audiences are using. PR strategy and campaigns have had to grow to encompass and embrace these changes. One of the most fundamental building blocks of PR has undergone a notable transformation during its integration into the digital age; the press release.
I didn’t know what a “super-angel” was a week ago but I definitely do after attending the EBAN congress. The team at Comit had the privilege of doing all the PR for HBAN, who hosted this year’s European Business Angel Congress on the 19th and 20th of May, and what an enjoyable two days it turned out to be.
3rd in a series of three
2nd in a series of three
1st in a series of three
As stated in our last blog post, it has been an incredible year for technology in Ireland and next year is building on this trend. As well as being home to some of the top companies in the world, Ireland is also fast becoming a global hub for technology start-ups. Innovative and exciting technology companies are continually being established, but one problem with this is that the sheer number of new companies in a similar field creates a saturated market in which it is hard to be noticed.
