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Why work with a specialist tech PR agency in Ireland?

By Conor Sheridan Thursday, 4th May 2023 | 0 comments
Filed under: Irish Technology Sector, PR, Tech PR.
Ireland has become a hub for tech companies in recent years, with the indigenous tech sector going from strength-to strength and many international industry giants setting up their European headquarters in the country. These companies are drawn here due to favourable conditions such as a highly skilled workforce, EU membership, and a low corporate tax rate.

How can I master media relations?

By Aleasha Rafferty Thursday, 27th April 2023 | 0 comments
Filed under: Public Relations, Media relations.
In today’s competitive business landscape, media relations can provide benefits that no other marketing activity can match. Media relations is the process of managing the relationship between an organisation and journalists or media outlets. The purpose of media relations is to create and sustain a favourable connection between an organisation and the media.

How does a PR agency improve brand awareness?

By Aleasha Rafferty Wednesday, 29th March 2023 | 0 comments
Filed under: Irish Technology Sector, Social Media, Public Relations, PR, Brand Awareness.
How can you ever grow your customer base and sales if your target audience doesn't know or trust your brand? A person's ability to recognise a particular company or brand is referred to as brand awareness. Establishing recognition for a business can foster trust, and this trust can make all the difference between a single transaction and a continuous stream of profits from sustained business.

How can a PR agency boost your employer brand?

By Aleasha Rafferty Tuesday, 31st January 2023 | 0 comments
Filed under: Irish Technology Sector, Social Media, Public Relations, PR.
Your employer brand is the most important tool in your armory when it comes to attracting and retaining the best talent. The popularity of hybrid working, the rise of the four-day work week and the increase in job opportunities in Ireland towards achieving full employment, all mean that your employer brand must be a leader in your space so that you can compete for increasingly scarce talent.

The difference between PR and Marketing Communications

By Aleasha Rafferty Wednesday, 9th November 2022 | 0 comments
Filed under: Public Relations, PR, Marketing Communications.
“Is PR the same as marketing communications?”: a question that PR professionals are accustomed to hearing when they tell someone they work in public relations. As our world adapts to become a more digitally progressive society, the lines between PR and marketing have blurred. While PR and marketing communications have many similarities – and are often used to complement one another to achieve a similar end goal – there remain some differences.

Working in PR in Comit

By Sarah Hynes Tuesday, 4th October 2022 | 0 comments
Filed under: Irish Technology Sector, Public Relations, Technology Start-ups, PR.
What's it like to work in PR in Comit?Novelist Anna Sewell said it’s good people that make good places, and I couldn’t agree more. To open a door of an office and be greeted with warmth and genuine interest in your wellbeing is what makes the work-day worthwhile, and let’s face it, more enjoyable. That’s what I’ve always gotten with Comit – a warm welcome topped off with a question about how I am. It makes all the difference and I’ve been lucky to experience that in Comit.

How to choose the right PR agency

By Comit Monday, 5th September 2022 | 0 comments
Filed under: Irish Technology Sector, Social Media, Digital Marketing, Public Relations, PR.
“Yes – I’ve heard of them, they have a great reputation!” That’s what every business wants to hear about themselves, and what every PR agency wants to hear about their client. If you choose the right PR agency, it can make a huge positive impact on your business. This blog contains our top tips to help you find the right PR agency for you. You might be surprised by some.The top 10 tips for choosing the right PR agency for your business:1. Passion“Hire ‘infected’ people who love your product and are passionate about the problem you’re solving,” said Guy Kawasaki, in his amazing book, The Art of The Start. Kawasaki should know as he was the evangelist who successfully launched the Macintosh.

Comit is Ireland’s first PR agency to announce a four-day week

By Allan Chapman Wednesday, 6th April 2022 | 0 comments
Filed under: Public Relations, PR.
On May 1st, we intend to be Ireland’s first PR agency to offer a four-day week with full salary to all our teammates. We take a holistic approach to our people and by prioritising everybody’s wellbeing, we can ensure that each individual feels taken care of, engaged and full of positive energy… great for our company, great for our people, great for our clients.

SEO: How to optimise blog content

By Comit Tuesday, 5th April 2022 | 0 comments
Understanding how to maximise SEO is an essential part of any digital PR strategy. As the media landscape has become more digital, public relations and digital marketing activities have become intertwined. Blogging should be an essential element in this.

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